NAGRAVISION, DishTV India, and Samsung Launch Groundbreaking Direct-to-TV Service Using TVKey Cloud

NAGRAVISION, DishTV India, and Samsung Launch Groundbreaking Direct-to-TV Service Using TVKey Cloud

(IN BRIEF) NAGRAVISION has expanded its partnership with DishTV India and Samsung to launch an innovative Direct-to-TV service using the TVKey Cloud platform, enabling secure content delivery directly to Samsung Connected TVs without the need for set-top boxes. This marks DishTV as the first DTH operator in India to implement such a solution. The initiative aims to reduce customer acquisition costs while aligning with the Indian government’s goal of integrating DTH tuners in all TVs by 2025. The TVKey Cloud’s unique on-chip security ensures high-quality content protection and enhances the viewing experience. DishTV plans to extend this service to other TV manufacturers, broadening its market reach and continuing its commitment to innovation in delivering premium entertainment.

(PRESS RELEASE) CHESEAUX-SUR-LAUSANNE, 8-Oct-2024 — /EuropaWire/ — NAGRAVISION, the media and entertainment technology branch of the Kudelski Group (SIX.S), is excited to announce an expansion of its partnership with DishTV India Limited, a prominent player in direct-to-home (DTH) television and OTT services. Together with Samsung, they are launching an innovative Direct-to-TV service utilizing the TVKey Cloud platform. This groundbreaking initiative positions DishTV as the first DTH operator in India to provide secure content directly on Samsung Connected TVs without the necessity for a traditional set-top box.

In response to the challenge of reducing customer acquisition costs and aligning with the Indian government’s goal of integrating DTH tuners in every TV by 2025, the introduction of the TVKey Cloud solution eliminates the need for set-top boxes, streamlining the user experience. The unique on-chip security of TVKey Cloud empowers DishTV to deliver a robust solution that guarantees top-tier content protection while prominently featuring the DishTV brand on Samsung devices.

Manoj Dobhal, CEO and Executive Director of DishTV India Limited, stated, “With the rollout of TVKey Cloud, DishTV is redefining the standards in the Indian DTH market by providing our customers with a seamless, secure, and convenient viewing experience directly on their Samsung Connected TVs. This solution perfectly aligns with our long-term vision to meet evolving consumer demands for integrated and clutter-free entertainment while leveraging industry-leading content security and reducing overall ownership costs.”

Nancy Goldberg, Executive Vice President and CMO at NAGRAVISION, remarked, “Our collaboration with DishTV empowers them to revolutionize the delivery of secure, high-quality content straight to their subscribers’ TVs. This launch underscores our dedication to the Indian market and our ongoing investment in innovative solutions across the media and entertainment landscape. By supporting DishTV’s strategic objectives, we offer consumers unmatched access to premium content without the need for additional hardware.”

DishTV is a leading content distribution entity in India, providing entertainment across various screens anytime and anywhere. The company boasts a comprehensive ecosystem that includes content services, devices, OEM partnerships, multi-technology delivery platforms, and diverse distribution channels. Plans are underway to extend this new service to other television manufacturers, broadening the market reach and enhancing offerings to adapt to changing consumer needs. With a commitment to innovation and customer satisfaction, DishTV remains at the forefront of delivering high-quality entertainment experiences.

The unveiling and demonstration of this new service took place at IBC 2024, attended by key executives including Mr. Manoj Dobhal, CEO & Executive Director; Mr. VK Gupta, CTO; Mr. Sunil Kumar, Corporate Head of Product Engineering; Mr. Ravi Puri, Corporate Head of Broadcast Engineering; along with NAGRAVISION leaders Nancy Goldberg, Stéphane Le Dreau, and Yew Weng Soo. For more information about TVKey Cloud, visit: NAGRAVISION TVKey Cloud.

About NAGRAVISION
NAGRAVISION, the media and entertainment technology division of the Kudelski Group (SIX:KUD.S), enables content creators, providers, and operators worldwide to launch, monetize, and scale services at speed, offering their subscribers compelling, personalized user experiences. Its portfolio of award-winning products and services spans traditional video security, cybersecurity, cloud-based video and streaming solutions, turn-key D2C solutions for the sports industry, and rich personalization services that drive subscriber loyalty. For more information visit www.nagra.vision

About Dish TV India Limited
DishTV India Limited is India’s leading content distribution Company with a strong presence in both direct-to-home (DTH) television and OTT space. The Company has multiple individual brands like Dish TV and d2h (DTH Brands), and Watcho (OTT aggregation platform) and a 360-degree ecosystem that includes content services, devices, and OEM partnerships. The DishTV India platform enables subscribers to access the best of content available through multiple delivery platforms on any screen, anywhere, anytime. The Company has on its platform more than 582 channels & services along with 21 popular OTT Apps. The Company has a vast distribution network of over 2,500 distributors & around 150,000 dealers that span across 9,500 towns in the country. Dish TV India Limited is connected with its pan-India customer base through call-centres that are spread across 14 cities and are equipped to handle customer queries 24X7 in 12 different languages. For more information on the Company, please visit www.dishd2h.com

Media Contacts:

Christina Anderson
Senior Director, Communications
Kudelski Group
+41 792 322 964
christina.anderson@nagra.com

Hirdesh Agarwal
Dish TV India Limited
hirdesh.agarwal@dishd2h.com

SOURCE: Kudelski Group