Stora Enso Champions Sustainable Packaging with Award-Winning Cartonboard Solution for Perfume

Stora Enso Champions Sustainable Packaging with Award-Winning Cartonboard Solution for Perfume

(IN BRIEF) Stora Enso’s innovative cartonboard solutions are reshaping the packaging industry by helping customers reduce their reliance on plastics. Hinojosa Packaging Galería Gráfica selected Stora Enso’s Performa Brilliance™ to create sophisticated packaging for their luxury perfume line. This collaboration resulted in the Origen Flor Natural cardboard case, which won Carton of the Year at the 2024 European Carton Excellence Awards. The award-winning packaging combines elegant design with high functionality, enhancing the consumer experience. Stora Enso’s Sales Manager, Merche Casado, emphasized the significance of this win, noting how their materials enable designers to blend creativity with sustainable practices. Stora Enso also received recognition for contributing to other award-winning projects, including a Platinum award for Alzamora Group’s Rafeira – Cerveja Artesanal and a Gold award for the Duvel x Magritte – Limited Edition. As a leader in sustainable materials, Stora Enso continues to promote renewable solutions that support a circular economy.

(PRESS RELEASE) HELSINKI, 8-Oct-2024 — /EuropaWire/ — Stora Enso is leading a revolution in the packaging sector with its innovative cartonboard solutions that significantly reduce plastic usage. In collaboration with Hinojosa Packaging Galería Gráfica, the company provided Performa Brilliance™ to craft an elegant packaging solution for a sophisticated perfume line. This partnership culminated in the creation of the Origen Flor Natural cardboard case, which earned the prestigious Carton of the Year title at the 2024 European Carton Excellence Awards.

The award-winning case exemplifies a seamless fusion of refined design and exceptional functionality, showcasing the creative possibilities that Stora Enso’s materials offer. According to Merche Casado, Sales Manager at Stora Enso, the striking 3D effect and structural integrity of the packaging were key factors in choosing Performa Brilliance™, which excels in visual appeal, print quality, and production efficiency.

Casado emphasized the importance of this accolade, stating, “Our innovative materials empower converters and designers to elevate packaging design while utilizing sustainable materials. This enables us to meet consumer expectations and significantly minimize environmental impact.”

In addition to the Carton of the Year award, Stora Enso was recognized for its contributions to other notable projects at the same event. The company played a crucial role in the Platinum award-winning Rafeira – Cerveja Artesanal by Alzamora Group, utilizing CKB Carrier™, and contributed to the Gold award for the Duvel x Magritte – Limited Edition, using its Ensocoat™ luxury packaging material.

As a pioneer in sustainable materials, Stora Enso is committed to developing solutions that merge functionality with eco-friendliness, driving the transition towards renewable resources and circularity in packaging design. The company congratulates all award winners who share its dedication to advancing a circular bioeconomy. For more insights on the awards and the innovative packaging solutions recognized, visit Pro Carton’s coverage of the 2024 European Carton Excellence Awards.

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SOURCE: STORA ENSO OYJ

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