TOMORROW FOCUS Media announced it is now an authorized reseller of iAd for the German market

Posted on 6, March 2013 by | This entry was posted in Business, Germany, Internet & Online, Marketing, Media, Technology. Bookmark the permalink.

6-3-2013 — /europawire.eu/ — TOMORROW FOCUS Media, one of Germany’s leading digital ad networks, announced it is now an authorized reseller of iAd for the German market. With this announcement, TOMORROW FOCUS Media will be responsible for the selling and creative execution of iAd with emphasis on agency business in Germany. Apple will continue to be responsible for ad serving, campaign delivery and optimization.

iAd is Apple’s revolutionary mobile advertising platform, reaching millions of iPad, iPhone and iPod touch users right in their favorite apps, making it one of the biggest mobile advertising networks in Germany. iAd is built into iOS and lets users stay within their current app while engaging with an ad, even while watching a video, playing a game or using in-ad purchase to download an app or buy iTunes content. Each ad is shown only to the right target audience. The highly-effective targeting can leverage demographic data, as well as unique interest and preference data that taps into user passions that are relevant for the brand.

Christoph Schuh, Management Board at TOMORROW FOCUS AG: “We defined an aggressive mobile strategy as a critical success factor for all of our businesses in advertising, eCommerce and technologies. For our advertising segment, premium reach is key and so we’re very proud to be an authorized reseller of iAd in Germany.”

“Mobile traffic in Germany is growing on a high level but mobile advertising is still in its infancy. With our strong mobile strategy and team, we are absolutely confident that we can leverage mobile’s full potential for advertisers and developers in the German market. With the additional reach of iAd we will be one of the biggest mobile ad networks in Germany,” says Martin Lütgenau, Managing Director of TOMORROW FOCUS Media.

Hintergrundinformation:

TOMORROW FOCUS Media is the biggest digital ad networks in Germany, that reaches 62% of the German internet population. (Source: AGOF internet-facts 2012-11). The premium network provides agencies and advertisers with the right strategy and marketing ideas for all their needs. Its innovative products and top-rate services have won numerous awards, which is also reflected in our portfolio of well-known clients. TOMORROW FOCUS Media GmbH is a 100% subsidiary of TOMORROW FOCUS AG, a listed company based in Munich, Germany.

Weitere Informationen

Katharina Kirsch
Senior PR Manager Digital
Corporate Communications
Arabellastraße 23
81925 München
Tel.: +49 89 9250-2065
Email: katharina.kirsch@burda.com

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