Surge in Beauty Salons and Dental Surgeries on UK High Streets Driven by Reality TV Influence, Says Experian

Surge in Beauty Salons and Dental Surgeries on UK High Streets Driven by Reality TV Influence, Says Experian

(IN BRIEF) Experian’s latest data reveals a 31% increase in beauty salons and a 16% rise in dental surgeries on UK high streets over the past five years, driven by the influence of reality TV shows like Love Island. A clinic in Cheshire reported a twelvefold increase in filler package enquiries since the current season of Love Island started. To address the financial implications, Experian has partnered with former Love Island contestant Malin Andersson to encourage responsible financing for cosmetic treatments. The data highlights significant regional growth and underscores the importance of financial planning for these procedures.

(PRESS RELEASE) LONDON, 30-Jul-2024 — /EuropaWire/ — According to new data analysis from Experian, the number of beauty salons on the UK high street has surged by 31% over the past five years, with dental surgeries increasing by 16%. This rise is attributed to the influence of popular reality TV shows, such as Love Island, which has heightened consumer interest in cosmetic procedures.

A clinic in Cheshire, Dr. Ed Robinson Aesthetics, reported a twelvefold increase in enquiries for filler packages since the current summer season of Love Island began, with treatments costing around £300 per session. This trend highlights the growing demand for beauty treatments and the significant financial implications for consumers.

Regional Growth:

• Beauty Salons: The North of England saw a 46% increase, Scotland 42%, and the West Midlands 26%.
• Dental Surgeries: Notable growth in the North East (22%), North West (21%), and South East (18.6%).

To address the financial implications of this trend, Experian has partnered with former Love Island contestant Malin Andersson to raise awareness about the responsible financing of cosmetic treatments. Andersson shares her personal experiences with cosmetic procedures, emphasizing the importance of financial and physical health considerations.

Statements from Leadership:

• Malin Andersson, Reality TV Star: “I wish I had been more aware of the long-term costs and effects of cosmetic treatments. It’s important to think carefully about the financial commitment and seek treatments that enhance your natural beauty.”
• John Webb, Consumer Affairs Expert at Experian: “Before booking cosmetic procedures, ensure you’re comfortable with any repayment plans and explore your options to make sure it’s affordable. Missing repayments can affect your credit score and future financial goals.”

Dr. Ed Robinson of Dr. Ed Robinson Aesthetics stresses the importance of considering the financial and physical impacts of cosmetic treatments. He advises clients to think about recurring costs and to seek enhancements that complement their natural appearance rather than drastic changes.

Case Study:

• Dr. Ed Robinson Aesthetics: The clinic has seen a twelvefold increase in filler package enquiries since the start of the current Love Island season. Dr. Robinson notes the trend of clients seeking the “Love Island look” and emphasizes the need for a bespoke approach to aesthetic treatments.

Experian’s data underscores the significant impact of reality TV on consumer behavior in the beauty and dental sectors, highlighting the importance of responsible financial planning for cosmetic procedures.

Notes to Editors:

Research from analysis of dental surgeries and beauty salons over the past five years using Experian Goad

Beauty salons include businesses such as skin clinics, cosmetic procedure clinics, brow bars, nail salons and tanning salons.

About Experian

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them save time and money.

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We invest in talented people and new advanced technologies to unlock the power of data and innovate. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at www.experianplc.com.

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SOURCE: Experian