Saskia de Groot Appointed CHRO of Royal Avebe to Drive HR Strategy and Culture

Saskia de Groot Appointed CHRO of Royal Avebe to Drive HR Strategy and Culture

(IN BRIEF) Saskia de Groot will take on the role of Chief Human Resources Officer at Royal Avebe starting 1 June 2025, succeeding Nico Buijs. With a strong background in HR leadership at companies like GoodLife Foods, Nature’s Pride, and Royal A-ware, de Groot will focus on strategically positioning HR and fostering a safe and inspiring work environment. Her appointment was welcomed by Board Chairman David Fousert, who looks forward to collaborating with de Groot to meet Avebe’s strategic objectives.

(PRESS RELEASE) VEENDAM, 7-May-2025 — /EuropaWire/ — Royal Avebe has announced the appointment of Saskia de Groot as Chief Human Resources Officer (CHRO), effective 1 June 2025. She will succeed Nico Buijs, who left Avebe earlier this year.

With a wealth of experience as an HR director, de Groot has previously held leadership positions at prominent companies such as GoodLife Foods, Nature’s Pride, and Royal A-ware. Her extensive background in human resources will be key in further positioning HR within the organization and ensuring the development of a safe, pleasant, and inspiring working environment.

David Fousert, Board Chairman at Avebe, expressed his enthusiasm for the appointment: “We are very pleased that Saskia has joined Avebe. With her extensive HR experience, she will be of added value to Avebe. I look forward to working with her to achieve Avebe’s strategic goals as one team.”

As CHRO, de Groot will join Avebe’s Executive Committee, which includes:

• David Fousert, CEO
• Rob van Laerhoven, CFO
• Chris Hollebek, CCO
• Klaas Hidde Kuipers, COO
• Marleen de Rond-Schouten, Managing Director Agro

Media Contact:

Tel. +31 (0) 598 66 91 11
Fax +31 (0) 598 66 43 68
E-mail: info@avebe.com

SOURCE: Avebe