Tag Archives: Viewer Engagement

ITV Partners with SAS® to Elevate Viewer Engagement Through Personalised Ad Experiences

(IN BRIEF) ITV, the UK’s largest commercial broadcaster, collaborates with data and AI leader SAS to enhance viewer engagement by leveraging SAS 360 Match, an API-driven first-party ad server. With 40 million registered users on its content hub, ITVX, and … Read the full press release