(PRESS RELEASE) NUREMBERG, 9-Aug-2019 — /EuropaWire/ — GfK provides grocery and drugstore retailers with new AI-based solution to gain valuable intelligence on shoppers. Attribution+ allows retailers to complete and enrich loyalty card data with insights from the GfK Consumer Panel. This … Read the full press release →
Posted in Artificial Intelligence (AI), Business, Germany, Marketing, News, Retail, Technology
Tagged AI, Attribution+, CRM, Dr. Marc Knuff, drugstore, GfK, GfK Consumer Panel, Grocery, loyalty card data, retailers, SO1, socio-demographic information
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