(IN BRIEF) OTTO Advertising has introduced keyword targeting for its Sponsored Product Ads, allowing marketplace partners to match ads with specific search terms for more strategic campaign control. Beta tests showed a 120 percent increase in ROAS and a 50 … Read the full press release
Posted in Business, Germany, Marketing, Media, News, Retail, Technology
Tagged Alexander Vogel, budget efficiency, campaign optimization, CPC comparability, CTR, e-commerce advertising, keyword targeting, marketplace partners, OTTO Advertising, Philipp Merkel, Remazing Group, retail media, ROAS, Sabine Jünger, search term targeting, Snocks, SPA, Sponsored Product Ads
(NEWS) PALO ALTO, CA, United States, 12-Aug-2025 — /EuropaWire/ — CommerceIQ, an AI-driven digital commerce platform supporting over 1,400 retailers worldwide, has unveiled new Europe-focused capabilities as part of its AllyAI suite to assist U.S. brands in the face of … Read the full press release
Posted in Artificial Intelligence (AI), Business, Internet & Online, Management, Marketing, News, Retail, Small Business, Technology
Tagged AI agents, AI optimization, AI-driven digital commerce platform, AllyAI, AllyAI Category Teammate, AllyAI Media Teammate, AllyAI Sales Teammate, Amazon Copilot, CommerceIQ, content performance, Daniel Shering, digital commerce, digital shelf, Digital Shelf Optimization, DSO, ecommerce management, Guru Hariharan, inventory management, media spend, real-world commerce data, retail media, Retail Media Management, retailers, RMM
(IN BRIEF) CommerceIQ, an AI-driven digital commerce platform serving over 1,400 retailers globally, has launched new Europe-focused capabilities—part of its AllyAI suite of agent-based AI teammates—to help U.S. brands mitigate domestic economic uncertainty and accelerate international growth. The platform’s Amazon … Read the full press release
Posted in Artificial Intelligence (AI), Business, Internet & Online, Management, Marketing, Retail, Small Business, Technology
Tagged AI agents, AI optimization, AI-driven digital commerce platform, AllyAI, AllyAI Category Teammate, AllyAI Media Teammate, AllyAI Sales Teammate, Amazon Copilot, CommerceIQ, content performance, Daniel Shering, digital commerce, digital shelf, Digital Shelf Optimization, DSO, ecommerce management, Guru Hariharan, inventory management, media spend, real-world commerce data, retail media, Retail Media Management, retailers, RMM
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