Tag Archives: Magnus Anshelm

GfK to integrate Mediamätning i Skandinavien multi-source data streams for traditional and online TV consumption into a single total video currency

Posted on 13, May 2015 by

Nuremberg, 13-5-2015 — /EuropaWire/ — MMS (Mediamätning i Skandinavien) has signed up GfK to integrate their multi-source data streams for traditional and online TV consumption into a single ‘total video currency’. MMS, which represents all leading broadcasters and advertising agencies … Read the full press release →

Posted in Business, Germany, Management, Marketing

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