(IN BRIEF) E.ON, a prominent energy company, is undergoing a strategic brand realignment to reflect its active role in driving the energy transition towards sustainability. The new brand positioning emphasizes E.ON’s commitment to shaping Europe’s sustainable energy future and taking … Read the full press release
Posted in Business, Energy, Gas & Oil, Germany, Industrial, Infrastructure & Utilities, Management, Marketing, Technology
Tagged brand positioning, corporate strategy, digitalization, E.ON, electricity distribution grids, energy generation, energy transition, INNOVATION, Julian Lennertz, Lars Rosumek, sustainable energy
One-brand approach emphasizes “Leading digital telco” strategy Uniform international brand positioning and architecture Deutsche Telekom revises T logo and assigns a clear role to magenta (PRESS RELEASE) BONN, 17-Feb-2022 — /EuropaWire/ — Deutsche Telekom (ETR: DTE), one of the world’s … Read the full press release
Posted in Business, Germany, Infrastructure & Utilities, Internet & Online, Management, Marketing, News, Technology, Telecom
Tagged AT&T, Brand Finance Global 500, brand identity, brand positioning, China Mobile, Deutsche Teleko, digital telco, logo, magenta, MetaDesign, Mobile World Congress, telecommunications, Ulrich Klenke
Company presents new brand line “innovation and you” and new design of Philips shield Amsterdam, the Netherlands, 18-11-2013 — /EuropaWire/ — Royal Philips (NYSE: PHG, AEX: PHIA) today shared its new brand positioning, which builds on the company’s heritage of creating innovations … Read the full press release
Posted in Electronics & Machinery, Healthcare, Marketing, Netherlands, Science, Technology
Tagged Amsterdam, brand positioning, Eeva Raaijmakers, Elena Calamo Specchia, energy-efficient LED lighting, Frans van Houten, High-Intensity Focused Ultrasound therapy, innovations, meaningful innovation, oral healthcare technology, Philips Hue personal wireless lighting system, Philips shield, Philips Sonicare, Royal Philips, the Netherlands, “innovation and you”
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