Newly Appointed Chief Brand Officer Oli Saunders to Drive Global Brand Strategy for DWS

Newly Appointed Chief Brand Officer Oli Saunders to Drive Global Brand Strategy for DWS

(IN BRIEF) DWS has named Oli Saunders as its new Chief Brand Officer, a role dedicated to amplifying the company’s brand globally. Saunders, reporting to Global Head of Communications, Brand & CSR Sebastian Kraemer-Bach, brings a wealth of experience in capital markets, digital marketing, and brand strategy, previously serving in senior roles at Omnicom and WPP. His appointment aligns with DWS’s goal to enhance its global brand presence in both digital and traditional channels.

(PRESS RELEASE) FRANKFURT, 30-Oct-2024 — /EuropaWire/ — DWS has appointed Oli Saunders as Chief Brand Officer, a newly established role aimed at enhancing the company’s global brand presence. Reporting to Sebastian Kraemer-Bach, Global Head of Communications, Brand & CSR, Saunders will be based in London and lead efforts to strengthen DWS’s brand identity worldwide. Saunders brings a diverse background in capital markets, digital marketing, and brand development, with prior roles including Chief Product Officer at Omnicom’s Adylic and Global Head of Addressable Solutions at Wavemaker, part of WPP. His experience spans from equity sales to entrepreneurial initiatives, providing a unique perspective on brand strategy.

Kraemer-Bach expressed confidence in Saunders’ appointment, emphasizing his insights into capital markets and digital branding expertise. “Oli’s experience will be instrumental in building a comprehensive DWS brand in both digital and offline spaces, aligning closely with our global PR and marketing initiatives,” he stated.

In his new role, Saunders voiced enthusiasm for joining DWS, viewing it as an opportunity to blend his experience in advertising and financial markets to support the brand’s growth and impact. Saunders officially joined DWS on September 30, 2024, and will lead a team focused on expanding the brand’s influence across international markets.

About DWS Group

DWS Group (DWS) with EUR 963bn of assets under management (as of 30 September 2024) aspires to be one of the world’s leading asset managers. Building on more than 60 years of experience, it has a reputation for excellence in Germany, Europe, the Americas and Asia. DWS is recognized by clients globally as a trusted source for integrated investment solutions, stability and innovation across a full spectrum of investment disciplines.

We offer individuals and institutions access to our strong investment capabilities across all major liquid and illiquid asset classes as well as solutions aligned to growth trends. Our diverse expertise in Active, Passive and Alternatives asset management – as well as our deep environmental, social and governance focus – complement each other when creating targeted solutions for our clients. Our expertise and on-the-ground knowledge of our economists, research analysts and investment professionals are brought together in one consistent global CIO View, giving strategic guidance to our investment approach.

DWS wants to innovate and shape the future of investing. We understand that, both as a corporate as well as a trusted advisor to our clients, we have a crucial role in helping to navigate the transition to a more sustainable future. With approximately 4,700 employees in offices all over the world, we are local while being one global team. We are committed to acting on behalf of our clients and investing with their best interests at heart so that they can reach their financial goals, no matter what the future holds. With our entrepreneurial, collaborative spirit, we work every day to deliver outstanding investment results, in both good and challenging times to build the best foundation for our clients’ financial future.

Media Contact:

Sebastian Kraemer-Bach
+49 69 910 43330
sebastian.kraemer-bach@dws.com

SOURCE: DWS