NAGRAVISION, Samsung, and OSN Launch Region’s First Direct-to-TV Pay-TV Service With TVkey Cloud

NAGRAVISION, Samsung, and OSN Launch Region’s First Direct-to-TV Pay-TV Service With TVkey Cloud

(IN BRIEF) NAGRAVISION, in partnership with Samsung and Sofia Digital, has enabled OSN to launch TVkey Cloud in the Middle East and North Africa, marking the region’s first direct-to-TV pay-TV service that delivers OSNtv to Samsung connected TVs without a set-top box. The solution reaches consumers in more than 20 countries, integrates HbbTV-based user experience design, and embeds security directly into the TV chipset while meeting MovieLabs’ Enhanced Content Protection standards for 4K and HDR content. Senior executives from OSN, NAGRAVISION, and Samsung highlighted that the service expands OSN’s reach, improves user convenience, strengthens content protection, and creates new growth and monetization opportunities. Compatible with all Samsung Ultra HD TVs from 2021 onward, the service positions OSNtv as the primary live TV experience on connected TVs while reinforcing collaboration among all partners in delivering secure, innovative, and seamless entertainment.

(PRESS RELEASE) CHESEAUX-SUR-LAUSANNE, 5-Feb-2026 — /EuropaWire/ — NAGRAVISION, a Kudelski Group company and a global leader in content protection and media technology solutions, has announced that OSN, a leading pay-TV and entertainment provider across the Middle East and North Africa, has successfully launched a groundbreaking direct-to-TV service powered by TVkey Cloud in collaboration with Samsung and Sofia Digital. This marks the first deployment of its kind in the MENA region, allowing OSNtv to be delivered directly to Samsung connected TVs without the need for a traditional set-top box.

The new service expands OSN’s reach to consumers in more than 20 countries, offering a streamlined viewing experience that removes hardware barriers while maintaining high levels of content security and service quality. Sofia Digital played a key role in developing the smart TV user experience for OSN based on the HbbTV operator application standard, ensuring seamless integration with Samsung’s connected TV ecosystem.

Imad El Khoury, Vice President of Commercial Sales at OSN, emphasized that the initiative aligns with OSN’s commitment to making premium content easily accessible to viewers. He highlighted that the collaboration with NAGRAVISION and Samsung through TVkey Cloud strengthens OSN’s ability to deliver its pay-TV offering directly to consumers in a more flexible and convenient way.

Morten Solbakken, Executive Vice President and Chief Operating Officer at NAGRAVISION, described the launch as a major milestone in digital content distribution across the region. He noted that by moving beyond traditional set-top box models, OSN can expand its audience reach, drive growth, and create new monetization opportunities while maintaining robust content protection standards. Solbakken also emphasized the importance of the partnership with Samsung and Sofia Digital in bringing this innovative service to market.

Mustafa Sadick, Head of TV & AV Group at Samsung MENA, underscored Samsung’s focus on delivering meaningful technological innovation to consumers. He stated that the introduction of TVkey Cloud enhances the value of Samsung connected TVs by integrating premium OSN content in a native and secure manner, resulting in a superior viewing experience. He further highlighted that collaboration with partners such as OSN and NAGRAVISION enables Samsung to combine cutting-edge hardware with advanced content solutions.

The OSNtv service powered by TVkey Cloud is compatible with all Samsung Ultra HD connected TV models manufactured from 2021 onward. The solution, jointly developed by NAGRAVISION and Samsung, embeds security directly into the TV chipset, ensuring long-term protection of premium content investments. It also complies with MovieLabs’ Enhanced Content Protection standards for 4K Ultra HD, HDR, and early-release content.

Beyond security, the service features an immersive and intuitive user interface that positions OSNtv as the primary live TV experience rather than just another application within the smart TV ecosystem. This design approach reinforces OSN’s brand presence while enhancing usability for viewers.

About NAGRAVISION
NAGRAVISION, the media and entertainment technology division of the Kudelski Group (SIX:KUD.S), enables content creators, providers and operators worldwide to launch, monetize and scale services at speed, offering their subscribers compelling, personalized user experiences. Its portfolio of award-winning products and services spans traditional video security, cybersecurity, cloud-based video and streaming solutions, turnkey direct-to-consumer solutions for the sports industry, and rich personalization services that drive subscriber loyalty. For more information, visit nagra.vision or follow us on LinkedIn and X.

About OSN
OSN is the leading service for premium entertainment servicing the MENA region in 22 countries featuring exclusive and in-demand premium global and local hit TV series and films. OSN delivers content across multiple divisions: OSN+, OSNtv, and b2b offerings in every market. Home to the most compelling content from around the world, OSN spearheads premium content including Western, Arabic, Turkish, and more across divisions, distinctively known for broadcasting the latest content on the same day as the US, including popular series, blockbuster movies, and the best in kids and lifestyle programming.

OSN’s ambition is to deliver entertainment everywhere for everyone, which is informed by the company’s three key pillars: A customer-first approach, unrivalled exclusive content, and unbeatable value. By seamlessly bringing together Global Network Partnerships, Studios, and Originals, along with reimagined Linear channels, OSN provides an ecosystem of entertainment.

About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

Media Contact:

Gary Crosilla
Senior Corporate Communication Manager
NAGRAVISION
Kudelski Group
+41 79 708 77 54
gary.crosilla@nagra.com

SOURCE: NAGRAVISION