MegaFon and MegaLabs launch customized TV in frames of “media portal MegaFon.TV” with Imhonet recommendation service

Moscow, 1-4-2014 — /EuropaWire/ — MegaFon and MegaLabs together with “Imhonet” recommendation service start working on a new project of customized TV in frames of “media portal MegaFon.TV”. With help of Imhonet’s technologies MegaFon will be able to automatically recommend most relevant video content to the users based on analysis of their preferences and rates. The more content a user rates, the more accurate the recommendations will be.

Recommendation system of Imhonet allows to determine users’ preferences based on the given marks and create personalized recommendations which are accurate to 86%. Cooperation with Imhonet implies using ready-made solutions in the field of film content recommendations, as well as research and development of new recommendation algorithms for video content personalization under “media portal MegaFon.TV”. In the framework of cooperation there will also be made a marketing analysis of media catalogue in terms of its perception by the users. As a result usage of “media portal MegaFon.TV” will become even easier as a user will be able to choose exactly what he or she likes from a great variety of videos.

“Today a user often cannot decide what to watch because of a huge variety of content in the Internet. We see that providing popular and high-quality video content is already not enough. It is much more important to understand what each viewer is interested in and offer him a really relevant choice — says Andrey Kushnarev, Director of content and media at MegaLabs. — With the help of Imhonet’s technology we hope to create a unique product for the Russian market — a truly customized television.”

Imhonet has been carrying on its R&D business in the field of content personalization for 7 years already. During this time, the service has accumulated over 75 million rates of film content and over 1.8 million users’ reviews.

“Over the last year Imhonet recommendation service has reached a new technological level and we are glad to have such innovative companies as MegaFon and MegaLabs as partners. The industry of recommendation services will keep on growing as it is one of the most effective navigation solutions under the enormous growth of knowledge about the world” — claimed Sergei Orekhov, Managing partner and CEO of Imhonet.

By means of of “media portal MegaFon.TV” subscribers of all Russian mobile operators will be able to watch entertaining video content at any place with Internet access. Today service users may watch 11 packages of channels, which include over 110 informational and educational channels, children’s programs, traveling and sports channels, movies, TV shows and other entertainment video content. Users of “media portal MegaFon.TV” may watch video content and receive personalized recommendations via computers, iOS and Android mobile devices and television screens with Dune HD media player or application for SMART TV LG (in the nearest future — for SMART TV Samsung as well). More information about the “media portal MegaFon.TV” service can be found on the official website megafon.tv.

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