MEC MENA named Media Agency of the Year at the Festival of Media awards in Dubai

DUBAI, 28-Apr-2016 — /EuropaWire/ — MEC MENA was named Media Agency of the Year at the Festival of Media awards in Dubai last night. The awards celebrate the very best in media thinking and communications across the Middle East.

MEC also won Campaign of the Year for MAGGI Diaries, a comprehensive content case that documents four housewives’ cultural and culinary journey as an inspiration to women throughout the region. Other wins included 3 Gold, 3 Silver and 3 Bronze Awards, making MEC the most awarded media agency of the night.

“This accolade is a testament to the amazing work our team in MENA delivers for clients,” said Mohan Nambiar, CEO of MEC MENA. “Producing excellent results is our motivation and this recognition will further strengthen our commitment to delivering and driving our clients’ businesses and brands forward. I am over the moon for all the team across the region.”

Alastair Aird, MEC global COO and head of MEC’s newly launched content offer MEC Wavemaker, commented, “This is just fabulous news and a huge endorsement for the MEC Wavemaker team in the Middle East. These wins are proof positive that our approach to creating content is the right one; it’s specifically designed to make change happen – and measurably improving a brand’s performance. This thinking is the root of the MENA team’s success. And I couldn’t be any prouder.”

Rainer Mueller, Communication and Marketing Services Director, Nestlé Middle East, added, “MEC team! The recognition of your work at the Festival of Media Award is well deserved, amazing, outstanding, mind-blowing, incredible… We are all very proud of you and we feel privileged to work with the best media agency team of the year. Keep on your passion to build great Nestlé brands, to delight our consumers, to enhance their lives, and win as many as awards as you can. As mentioned yesterday, the new benchmark is now winning global awards. No pressure…”

MEC won in the following categories:

Agency of the Year
Campaign of the Year: MAGGI Diaries – A Journey of Women, Food and Change

Best Content Creation
Gold – MAGGI Diaries – A Journey of Women, Food and Change – MAGGI
Bronze – Meet the Family – Nescafé Arabiana

Best Use of Digital Media
Gold – Mother to a Generation – NIDO Fortigrow

Best use of YouTube (new for 2016)
Gold – Celebrate the Breakers’ Breaks – KIT KAT
Silver – MAGGI Diaries – A Journey of Women, Food and Change

Best Engagement Strategy
Silver – Meet the Family – Nescafé Arabiana

The Creative Use of Media Award
Silver – Mother to a Generation – NIDO Fortigrow

Best Communications Strategy
Bronze – Celebrate the Breakers’ Breaks – KIT KAT

Best Use of Content
Bronze – MAGGI Diaries – A Journey of Women, Food and Change – MAGGI

About MEC
MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing.  Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com #dontjustlivethrive

About MEC Wavemaker
MEC Wavemaker creates content that measurably improves a brand’s performance.  The offer brings together content strategy, social, partnerships and experiences, SEO and creative service expertise in every market.  Our 750 highly talented and motivated people work with category leading advertisers around the globe.  MEC Wavemaker is part of MEC.  Go to www.mecwavemaker.com  or follow#wavemaker to find out more.

Contact
Katrine Graugaard, Global Communications Partner
Phone: +44 (0)20 7796 7086
Email: katrine.graugaard@mecglobal.com

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MEC MENA named Media Agency of the Year at the Festival of Media awards in Dubai