Lagardère’s subsidiary SPORTFIVE declared The Orange Africa Cup of Nations, SOUTH AFRICA 2013 great success in terms media coverage

Posted on 25, July 2013 by | This entry was posted in Business, France, Marketing, Media, Sports and tagged , , , , , , , , , , , , . Bookmark the permalink.

25-7-2013 — /EuropaWire/ — The Orange Africa Cup of Nations, SOUTH AFRICA 2013, which ran from January 19th until February 11th, was a great success in terms media coverage. The number of hours of international coverage on partner TV channels rose by 33% between 2012 and 2013, enabling the Orange Africa Cup of Nations to consolidate its position as Africa’s premier sporting event and bolster its credentials as one of the world’s most attractive events.

This success was achieved through a major increase in Africa (up 43.8%), triggered by successful partnerships with the South African channels in particular. Significant growth (up 15.4%) was also recorded in South America. The 2013 event was broadcast in 141 countries overall. The more extensive media coverage had highly positive implications for the event’s sponsors. The media value of the 2013 tournament rose by 145% compared to the previous year’s event. The media value of the competition in Africa and in the Middle East accounted for 83% of its total media value.

Press contact:

  • Amr Shaheen – CAF – Marketing & TV Director
    T + 2(02) 38 37 1000(107) – E amr@cafonline.com
  • Idriss Akki – Sportfive – Managing Director Africa
    T + 33(0)1 74 31 70 80 – E idriss.akki@sportfive.com

About SPORTFIVE
SPORTFIVE, a subsidiary of Lagardère Unlimited, is an international sports marketing agency and the European and African leader in the management of marketing and media rights for sports. SPORTFIVE offers sporting clubs, federations and events its unique experience and know-how in professional sports management: negotiating TV rights at international level, advertising in stadiums, sponsorship and hospitality programmes. The agency represents the marketing interests of the Confederation of African Football (CAF), of 37 European federations, of more than 10 professional leagues and over 40 football clubs.

About CAF
CAF is the governing body of African Football and was founded in 1957. The founding members are Egypt, Sudan, Ethiopia and South Africa. The CAF 54-members organization is based in Cairo, Egypt.

Lagardère is a world-class pure-play media group (Book and e-Publishing; Press, Audiovisual, Digital and Advertising Sales Brokerage; Travel Retail and Distribution; Sport Industry and Entertainment).
Lagardère shares are listed on Euronext Paris.

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