IKEA Kreativ Introduces New Features for Personalized Bedroom Design, Empowering Better Sleep

IKEA Kreativ Introduces New Features for Personalized Bedroom Design, Empowering Better Sleep

(IN BRIEF) IKEA Kreativ has introduced new features to help customers in the UK, US, and Canada design personalized bedrooms for better sleep. The platform now offers room scanning, duvet and pillow combination exploration, and an AI-driven product placement engine. These updates allow users to visualize their ideal bedding setups before purchasing. IKEA Kreativ, already popular worldwide with over seven million users annually, empowers individuals to create customized spaces that reflect their personal needs. The platform helps users achieve organized, clutter-free environments, promoting restful sleep. IKEA plans further updates, continuing its commitment to innovative, personalized home design.

(PRESS RELEASE) LEIDEN, 11-Dec-2024 — /EuropaWire/ — As part of its ongoing sleep campaign, IKEA Kreativ has unveiled a new set of features to help customers in the UK, US, and Canada create their ideal bedroom environments. The digital platform now offers users the ability to scan and design entire rooms, explore various duvet and pillow combinations, and use an AI-driven rules engine to optimize product placements. These enhancements allow customers to visualize how different bedding sets will look and feel before making a purchase.

Parag Parekh, Chief Digital Officer at IKEA Retail (Ingka Group), expressed enthusiasm for the new features, stating, “We’re excited to provide this new experience through IKEA Kreativ, empowering people to design spaces that support restful sleep. A good night’s rest is vital for comfort and well-being, and we’re helping turn inspiring ideas into cozy, personalized environments.”

IKEA Kreativ, a digital platform that uses AI and 3D visualization to assist customers in designing their homes, has already helped millions bring their dream spaces to life. With over seven million active users annually, it’s available in 29 markets (excluding China) via the IKEA website and app. The platform offers an easy way to reimagine a space, mix and match furniture, and reinvent rooms without ever needing a paintbrush.

IKEA has long recognized the importance of personalized sleep experiences, shaped by various factors such as climate, culture, and individual needs. With insights gathered from IKEA’s “home visits,” the company tailors its offerings to specific markets, from American mattress preferences to the unique design needs of German homes. Now, through IKEA Kreativ, users can design bedrooms that are as individual as their dreams.

Designing for Restful Sleep

According to the 2023 IKEA Life at Home Report, a clutter-free bedroom plays a crucial role in promoting better sleep. A tidy, organized space helps create a sense of calm and relaxation, with 40% of respondents reporting that they feel more content in clutter-free environments.

IKEA Kreativ helps users achieve this serene atmosphere by offering features like the “Dress the Bed” option, which personalizes bedding setups, and the “Smart Item Placement” tool, which suggests the best spots for furniture and decor. The new “Scan and Design the Whole Room” feature allows users to seamlessly design entire rooms, while iPhone and iPad Pro users can enjoy an immersive experience for testing layouts, color schemes, and decor.

For city dwellers with compact spaces or homeowners seeking to optimize their layouts, IKEA Kreativ provides valuable solutions. Users can declutter by removing unnecessary items, experiment with furniture arrangements, and design spaces that reflect their personal style, all while enjoying endless possibilities within the showroom settings.

Inspiring a Global Design Community

IKEA Kreativ has become a global source of design inspiration. Users from cities like Tokyo, Toronto, and London are sharing their personalized designs with friends and on social media, showcasing the diverse ways the platform helps bring their visions to life. Whether for spacious country homes or small city apartments, IKEA Kreativ empowers people to connect with IKEA’s global design ethos while embracing their unique needs and preferences.

With continuous updates to its 3D product catalog and design features, IKEA is paving the way for a future where personalized, intuitive home design is accessible to everyone. Exciting new updates for IKEA Kreativ are on the horizon, as the company continues to innovate in the world of home design and sleep solutions.

About Ingka Group

With IKEA retail operations in 31 markets, Ingka Group is the largest IKEA retailer and represents about 90% of IKEA retail sales. It is a strategic partner to develop and innovate the IKEA business and help define common IKEA strategies. Ingka Group owns and operates IKEA sales channels under franchise agreements with Inter IKEA Systems B.V. It has three business areas: IKEA Retail, Ingka Investments and Ingka Centres. Read more on Ingka.com.

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SOURCE: Ingka Holding B.V