Eva Lys Named Porsche Brand Ambassador Ahead of Porsche Tennis Grand Prix

Eva Lys Named Porsche Brand Ambassador Ahead of Porsche Tennis Grand Prix

(IN BRIEF) Eva Lys, currently Germany’s top-ranked women’s tennis player, has been named a “Friend of the Brand” by Porsche, strengthening her long-standing relationship with the sports car company that has supported her career through its junior tennis programs. She will appear at the Porsche Tennis Grand Prix in Stuttgart, where she previously made her WTA main draw debut. Lys is set to participate in the tournament’s “Kick&Serve” event alongside other athletes and football legends. Porsche highlighted her growth on and off the court, while affirming its deep involvement in women’s tennis and youth development. The partnership aligns with both Lys’s rising star power and Porsche’s tradition of championing elite athletes.

(PRESS RELEASE) STUTTGART, 15-Apr-2025 — /EuropaWire/ — Germany’s top women’s tennis player, Eva Lys, has taken on a new role in her growing career: she is now an official “Friend of the Brand” for Porsche, deepening a longstanding relationship with the iconic sports car manufacturer.

Having spent years developing her career within the Porsche Talent Team and Porsche Junior Team, the 23-year-old is now forging ahead as an ambassador for a brand that shares her passion for precision, performance, and style. “I’m incredibly honored to join the Porsche family – a brand that embodies so many things that I love: performance, precision, and elegance,” said Lys. “As I continue to push the limits on court, it’s great to be supported by a company that shares the same drive for excellence.”

The announcement comes as Lys prepares to take the court this week at the Porsche Tennis Grand Prix in Stuttgart, a tournament where she made headlines back in 2022 with her first WTA main draw win. She was awarded a wildcard into this year’s draw and will face stiff competition in front of a home crowd—something that motivates her: “Competing against the best is enormously motivating for me.”

Fresh off a strong showing at the Australian Open where she reached the fourth round as a Lucky Loser, Lys has gained attention not just for her game, but also for her positive energy and charisma. She’ll kick off her Stuttgart campaign with a Centre Court appearance on Monday at 5:30 p.m. during the “Kick&Serve” show event, sharing the spotlight with fellow players Laura Siegemund and Andrea Petkovic, and Porsche’s partner football club VfB Stuttgart legends Cacau, Fernando Meira, and Zdravko Kuzmanovic.

Dr. Sebastian Rudolph, Vice President of Communications, Sustainability and Politics at Porsche AG, praised the partnership: “Porsche has been closely connected tenniswise with Eva Lys for years now. She has matured within the Porsche junior teams into a fabulous player both on and off the court. Her successes have deservedly made her Germany’s No. 1. We’re delighted that Eva Lys will now be competing as a Friend of the Brand. We will be keeping our fingers crossed for her at the Porsche Tennis Grand Prix.”

Lys joins a select group of tennis stars supported by Porsche, including Iga Świątek and Maria Sakkari, who also serve as brand friends in their respective countries. Porsche’s role in women’s tennis is broad and deep, extending from title sponsorship of the Porsche Tennis Grand Prix to long-term support for the Deutsche Tennis Bund and youth development programs across Germany.

Media Contact:

Markus Rothermel
Spokesperson Sports Communications
markus.rothermel@porsche.de
+49 (0) 170 / 911 0779

SOURCE: Porsche