EE Launches New Nationwide Campaign Celebrating the Power of the iPhone 17 Pro on Its Leading 5G+ Network

EE Launches New Nationwide Campaign Celebrating the Power of the iPhone 17 Pro on Its Leading 5G+ Network

(IN BRIEF) EE has launched a new nationwide campaign titled The Most Powerful iPhone Deserves the Best Network to celebrate the arrival of Apple’s iPhone 17 Pro on its leading 5G+ network. Created by Publicis Groupe UK’s team of Saatchi & Saatchi, Boomerang, and LeSHOP, the campaign includes a 30-second film Hidden Treasure that highlights how EE’s connectivity enables seamless, creative experiences even in the busiest locations. Backed by data showing that most EE iPhone users live in high-traffic areas, the campaign reinforces the network’s reliability and performance. Featuring cross-channel activations across digital, OOH, and social platforms, the initiative positions EE as the ultimate companion for iPhone 17 Pro users seeking speed, efficiency, and inspiration in their everyday lives.

(PRESS RELEASE) LONDON, 14-Oct-2025 — /EuropaWire/ — EE, recognized as the UK’s best network, has unveiled its latest campaign, The Most Powerful iPhone Deserves the Best Network, celebrating the synergy between Apple’s iPhone 17 Pro and EE’s advanced 5G+ network. Developed by Publicis Groupe UK’s cross-agency team—comprising Saatchi & Saatchi, Boomerang, and LeSHOP—the campaign emphasizes how EE’s superior connectivity empowers users to unlock new experiences and stay effortlessly connected even in high-traffic environments.

Inspired by the insight that 76% of EE’s iPhone users live in densely populated areas, the campaign highlights how EE’s 5G+ provides unmatched reliability and performance. The initiative is fully integrated across multiple channels including AV, Out of Home (OOH), Audio, Social, Online Video, Display, and Google Performance Max. Media planning and buying were handled by OpenConnect at WPP Media alongside OOH specialists Posterscope.

At the heart of the campaign is a 30-second film titled Hidden Treasure, created by Saatchi & Saatchi and airing across BVOD. The film follows a young woman navigating an early-morning artisan market with her iPhone 17 Pro, using the device to capture photos, research items, negotiate deals, and make contactless payments—all powered by EE’s fast and reliable 5G+. Featuring Make it Mine by The Shamen, the ad encapsulates how EE’s network transforms ordinary moments into opportunities for discovery and creativity.

Supporting digital and in-store activations were developed by Boomerang and LeSHOP, reinforcing the campaign’s central message that the most advanced iPhone deserves the strongest network. Kelly Engstrom, Brand and Marketing Communications Director at EE, shared: “Our campaign shows how pairing the most powerful iPhone with the UK’s best network helps customers stay seamlessly connected and make the most of every moment—whether it’s hunting for hidden gems or completing your next Vinted sale in a busy market.”

Chris Townsend, Group Creative Director at Saatchi & Saatchi, added: “EE reflects real life—fast-paced, full of opportunity, and powered by technology. With the iPhone 17 on EE’s unbeatable network, customers can research, verify, and share discoveries instantly. This campaign captures the excitement of uncovering something special and the role that seamless connectivity plays in those spontaneous moments.”

The iPhone 17 lineup is available now through EE with a variety of price plans and trade-in options. More information can be found at ee.co.uk/newiphone.

About EE

EE is one of the UK’s largest subscription businesses, backed by the UK’s biggest and fastest mobile network, offering superfast connections in more places than any other operator.

Built on the foundation of decades of mobile and broadband leadership, EE is on a mission to be the most personal and customer-focused brand in the UK by playing a more meaningful role in customers’ lives, with a suite of exciting products and services open to all UK consumers, available via a new ‘EE ID’ digital platform.

EE’s mobile network continues to receive extensive recognition including UK’s best overall network by RootMetrics® every year since 2014, as well as being named Network of the Year at the 2022 Mobile Industry Awards.

EE is committed to offering first class service in the industry and has over 400 stores across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised as the UK’s Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019.

EE was awarded The Sunday Times’ Best 100 Companies to Work for in 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre & Customer Service awards. EE won Best Repair Service and Best Network Provider at the Mobile Industry Awards in September 2023 and was recognised as the provider that does more than any other to deliver a great service.

EE is part of BT Group’s Consumer business unit which provides products and services to all of BT’s consumer customers in the UK.

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SOURCE: EE LIMITED