La iniciativa pretende crear una comunidad donde los usuarios puedan compartir los obstáculos y miedos a los que se enfrentan día a día y su forma de resolverlos y superarlos.
Barcelona, 24-7-2013 — /EuropaWire/ — Catalana Occidente ha lanzado la campaña “Gente Sin Miedo” destinada a las redes sociales. La iniciativa busca que los usuarios compartan mediante fotografías los obstáculos con los que se encuentran en el día a día y describan su forma de superarlos creando así una auténtica comunidad de ‘Gente Sin Miedo’.
“Gente sin miedo” es la primera campaña llevada a cabo por una compañía del sector asegurador que combina tres redes sociales: Facebook, Twitter e Instagram. De este modo, para participar en el concurso, los usuarios podrán subir sus fotografías en cualquiera de las tres redes sociales mediante el hashtag #GenteSinMiedo. Dado que la aplicación está alojada en Facebook, todas las imágenes que suban los usuarios desde cualquier red social se podrán ver en la Fan Page de Catalana Occidente.
Con una duración de tres semanas, la campaña cuenta con la colaboración de profesionales e influenciadores de las distintas redes sociales y de diferentes sectores que ofrecerán consejos sobre cómo superar ciertos miedos.
La fotografía ganadora la escogerá un jurado formado por Astrid Martínez responsable de imagen corporativa de Catalana Occidente y cuatro miembros de la comunidad de instragramers: Marta Alonso (@martaar), Gabriel Samper (@kainxs), José Antonio Consentino (@murcielaguillo) y Emilio Chuliá (@ejota_seventyeight). Se valorará la originalidad y la calidad de la fotografía, pero también la originalidad del texto que acompañará a la imagen donde los
concursantes compartirán sus técnicas para superar sus miedos. El ganador se llevará a casa un iPhone5 y podrá disfrutar de una actividad de aventura para dos personas.
Sobre Grupo Catalana Occidente
Grupo Catalana Occidente es uno de los líderes del sector asegurador español. Con un crecimiento constante y una gran implantación en toda España, cuenta actualmente con 1.179 oficinas en todo el territorio nacional, 20.000 agentes y 4.000.000 de clientes.
LLORENTE & CUENCA
www.llorenteycuenca.com
Telf. 93 217 22 17
Ariadna Carbonell
acarbonell@llorenteycuenca.com
www.seguroscatalanaoccidente.com
www.facebook.com/catalanaoccidente
https://twitter.com/catalanaocc
http://instagram.com/catalanaoccidente
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