Casino Group reinforces partnership with Amazon
(PRESS RELEASE) PARIS, 23-Apr-2019 — /EuropaWire/ — Casino Group strengthens its partnership with Amazon to deliver more convenience and services to its customers in France. Following the success of Monoprix commercial partnership with Amazon, which involves bringing sourced items from Monoprix to Prime Now service customers in Paris and its neighborhood since September 2018.
Casino Group and Amazon new partnership includes the following elements:
- Amazon Lockers will be deployed in 1,000 Casino Group stores. Amazon and Casino Group together will enable customers to simply and safely collect their Amazon orders from Amazon lockers deployed in 1,000 locations across France in 9 banners (Monoprix, Monop’, Géant, Hyper Casino, Casino Supermarché, Leader Price, Casino shop, Vival and Spar) by the end of the year.
- Casino branded products will be available on Amazon. Amazon customers will be able to access thousands of products in different ranges: daily (Casino), fresh, premium (Casino Délices), organic (Casino Bio) and wine (Club des sommeliers) from, the sites amazon.fr or Amazon app. In this way, the Casino Group pursues its digital strategy by adding a new distribution channel for its own brand products.
- Amazon and Monoprix partnership will be extended outside Paris area through Prime Now. Monoprix vast selection will be available to Prime Now customers in new cities in the next 12 months. Prime members will be able to enjoy a free delivery of Monoprix selection at the address of their choice in as little as two hours.
Jean-Charles Naouri, CEO of Group Casino commented:
“With this new partnership, we will be able to offer the greatest number of customers the best products and services whenever and wherever they wish. This announcement represents a new step in strengthening Casino’s omnichannel strategy to always be a little more in the heart of consumers’ lives.”
SOURCE: Casino Group
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