BBVA Rolls Out In-App Bitcoin and Ether Trading for Spanish Retail Customers

BBVA Rolls Out In-App Bitcoin and Ether Trading for Spanish Retail Customers

(IN BRIEF) BBVA now offers retail customers in Spain the ability to trade and custody bitcoin and ether directly through its mobile app, following clearance from the CNMV and in line with EU MiCA regulations. The fully integrated service, devoid of investment advice, leverages BBVA’s decade-long blockchain experience, including its 2021 Swiss launch and 2023 expansion in Turkey. Francisco Maroto and Gonzalo Rodríguez of BBVA highlight the bank’s commitment to secure, user-friendly digital asset solutions and outline plans to add more cryptocurrencies and tokenized traditional assets in the future.

(PRESS RELEASE) BILBAO, 4-Jul-2025 — /EuropaWire/ — BBVA has launched a new cryptocurrency trading and custody service for bitcoin and ether, now accessible to all adult retail customers in Spain. Following its disclosure filing with the National Securities Market Commission (CNMV), the bank has progressively activated the feature over recent weeks. Clients can seamlessly buy, sell, and store these digital assets directly within the BBVA mobile app, alongside the bank’s full suite of financial offerings.

This rollout complies with the European Union’s Markets in Crypto-Assets Regulation (MiCA), ensuring robust investor protections and regulatory oversight. BBVA emphasizes that it will not provide advisory services for crypto-assets; instead, all trading activity is initiated and controlled by the customer through the app’s intuitive interface.

“We aim to simplify crypto-asset investing for our Spanish retail customers by delivering a straightforward, secure mobile solution,” says Gonzalo Rodríguez, Head of Retail Banking for Spain. “With BBVA’s backing, they can explore digital currencies with confidence.”

BBVA brings more than ten years of blockchain expertise to this initiative. In 2021, the bank debuted a bitcoin trading desk and custody platform for its Swiss private banking clientele, later extending support to ether and USDC. In 2023, Garanti BBVA Turkey established a specialist subsidiary offering a broad spectrum of crypto-assets—including Bitcoin, Ether, USDC, Solana, XRP, AVAX, and Chiliz. Spain becomes the third market to benefit from BBVA’s expanding Digital Assets service, underpinned by secure, compliant infrastructure.

“After launching in Switzerland and Turkey, Spain marks the next step in our Digital Assets expansion,” explains Francisco Maroto, Head of Digital Assets. “Building on BBVA’s tradition of innovation, we plan to broaden our digital-asset range—adding both new cryptocurrencies and tokenized traditional instruments like bonds and funds—to deliver premier investment and transaction solutions.”

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SOURCE: BBVA