Allianz Names Tennis Champion Jannik Sinner as Global Brand Ambassador in Multi-Year International Partnership

(IN BRIEF) Allianz has announced a multi-year global partnership with tennis star Jannik Sinner, naming the four-time Grand Slam champion as its Global Brand Ambassador as part of a broader effort to strengthen emotional engagement with audiences worldwide. The collaboration aligns the world’s most valuable insurance brand with one of tennis’s leading figures, drawing on shared values of resilience, excellence, and teamwork, while leveraging the sport’s vast global fan base. A key pillar of the partnership is a joint commitment to supporting children and young people through education and sport, with initiatives linked to The Jannik Sinner Foundation aimed at fostering opportunity, confidence, and long-term success. The alliance will be showcased through global campaigns under the message “We’re here to serve” and builds on Allianz’s extensive involvement in international sport, including long-standing partnerships with the Olympic and Paralympic Movements and leading football organizations.

(PRESS RELEASE) MUNICH, 30-Jan-2026 — /EuropaWire/ — Allianz has entered into a multi-year global partnership with tennis star Jannik Sinner, appointing the four-time Grand Slam champion as its new Global Brand Ambassador. The collaboration brings together the world’s most valuable insurance brand and one of the most prominent figures in international tennis, expanding Allianz’s long-standing engagement in global sports partnerships while strengthening emotional connections with audiences across its key markets.

Tennis commands an estimated global following of around 300 million fans, supported by an ATP fan base approaching one billion worldwide, making it the second most-followed sport after football in many of Allianz’s core regions. By aligning with Sinner, currently ranked world No. 2, Allianz aims to deepen brand relevance through shared values of performance, resilience, and long-term excellence, while reaching a broad and diverse international audience.

Central to the partnership is a shared commitment to empowering children and young people through education and sport. Joint initiatives with The Jannik Sinner Foundation will focus on creating opportunities that support personal development, wellbeing, and future success. These efforts reflect Allianz’s broader mission of enabling individuals and organizations to navigate change with confidence and security.

The collaboration is built on common principles that define both partners: disciplined preparation, mental strength, teamwork, and the ability to perform consistently at the highest level. These attributes underpin Sinner’s rise in professional tennis and closely align with Allianz’s role in supporting people and businesses through pivotal moments in their lives.

The partnership will be brought to life globally through campaigns built around the message “We’re here to serve,” which reflects the shared spirit of dedication and service that characterizes both Allianz and Sinner. As Global Brand Ambassador, Sinner will feature prominently in initiatives targeting customers, employees, distribution partners, and fans worldwide, reinforcing Allianz’s positioning as a trusted partner in sport and in life.

Allianz also joins Sinner’s growing portfolio of international brand partners, which already includes names such as Rolex, Nike, Gucci, Lavazza, and Explora Journeys. The announcement follows a landmark 2025 season for Sinner, during which he claimed six titles including the Australian Open, Wimbledon, and the ATP Finals, while reaching the finals of all four Grand Slam tournaments, further cementing his status as one of the sport’s leading figures.

Beyond tennis, Allianz continues to maintain a broad and long-standing presence in global sport. The company has served as a partner of the Olympic and Paralympic Movements since 2021 and will continue in this role through 2032, including acting as Official Insurer for the Milano Cortina 2026 Olympic and Paralympic Winter Games. In football, Allianz has partnered with FC Bayern München for more than 25 years and works with hundreds of local sports clubs and associations across its national markets. Through its Power of Unity program, Allianz promotes sport as a force for connection, inclusion, and shared purpose in an increasingly fragmented world.

Allianz’s sport partnerships

Allianz has been a partner of the Olympic and Paralympic Movements since 2021 and will continue until 2032, playing a key role as the The Official Insurer for the upcoming Milano Cortina 2026 Olympic and Paralympic Winter Games. For more than 25 years, Allianz has partnered with FC Bayern München and also collaborates with hundreds of local sports clubs and associations in its national markets. As part of its Power of Unity positioning and program, Allianz believes in the power of sports to unite millions of athletes and fans in peaceful competitions and to transcend social and cultural barriers, which is ever more important in an increasingly divided and polarized world.

About the Jannik Sinner Foundation

Founded in 2025, the Jannik Sinner Foundation believes that education and sport can transform a child’s life. Inspired by the people and opportunities that shaped Jannik Sinner’s own journey, the Foundation partners with trusted global and local organizations to remove barriers and provide children worldwide with access to education and sport.

It supports educational programs and sports initiatives that foster personal growth and empower children to thrive mentally and physically, helping them reach their full potential while embracing healthy, active lifestyles.

For more information, visit: www.janniksinnerfoundation.org.

About Allianz

The Allianz Group is one of the world’s leading insurers and asset managers serving private and corporate customers in nearly 70 countries. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing around 761 billion euros* on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage about 1.9 trillion euros* of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we are among the leaders in the insurance industry in the Dow Jones Sustainability Index. In 2024, over 156,000 employees achieved total business volume of 179.8 billion euros and an operating profit of 16.0 billion euros for the Group.

Allianz Names Tennis Champion Jannik Sinner as Global Brand Ambassador in Multi-Year International Partnership

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