Accenture named Official Sponsor of 2025 NFL International Games to advance global expansion with AI and analytics

Accenture named Official Sponsor of 2025 NFL International Games to advance global expansion with AI and analytics

(IN BRIEF) Accenture has been named Official Sponsor of the 2025 NFL International Games, strengthening its partnership with the league to drive global football expansion. The games will be hosted in Brazil, Ireland, the U.K., Germany, and Spain. Building on its role as the NFL’s Official Business and Technology Consulting Sponsor, Accenture will enhance the International Player Pathway program through advanced analytics to identify global talent and support the NFL’s scouting pipeline. The company will also provide market intelligence to guide international game strategy, ensuring community and fan engagement. NFL executives stressed the importance of innovation in growing the sport, while Accenture leaders highlighted the role of AI, data, and local engagement in shaping long-term value for players, fans, and communities.

(PRESS RELEASE) DUBLIN, 6-Sep-2025 — /EuropaWire/ — Accenture (NYSE: ACN) has been named an Official Sponsor of the 2025 NFL International Games, which will take place in São Paulo (Brazil), Dublin (Ireland), London (U.K.), Berlin (Germany), and Madrid (Spain). This announcement builds on Accenture’s existing role as the NFL’s Official Business and Technology Consulting Sponsor and strengthens a partnership aimed at accelerating the international expansion of football through innovation, AI, and analytics.

Together, Accenture and the NFL are combining the league’s ambition for global growth with Accenture’s technology leadership and worldwide reach. At the heart of this collaboration is support for the International Player Pathway (IPP) program, which develops elite athletes from across the globe with the potential to play in the NFL. Accenture is enhancing the IPP by applying advanced analytics to scouting data, streamlining the identification of high-potential athletes, and delivering insights directly to the NFL’s International Scouting leadership to inspire new audiences and fan bases.

Accenture is also providing market intelligence to guide the NFL’s international strategy. By leveraging its global presence and expertise, Accenture is helping the league evaluate and optimize opportunities in both current and future host regions, ensuring that international games deliver long-term community and fan impact.

Executive perspectives
“The NFL is committed to growing the game of football globally, and expanding our partnership with Accenture as the Official Sponsor of the 2025 International Games underscores the importance of bringing innovation and scale to our international growth,” said Tracie Rodburg, SVP of Global Partnerships at the NFL.

Noel Winn, managing director at Accenture, added: “The NFL’s international strategy is a business transformation as much as a sports expansion. By using AI and analytics, we are helping the league identify athletes, evaluate markets, and design experiences that resonate with fans worldwide. It’s about turning data into action that drives sustainable growth.”

John Chleborad, global head of brand at Accenture, said: “As a lifelong follower of football, it’s rewarding to help shape how the sport reaches new audiences globally. Our expanded partnership with the NFL is focused on long-term growth grounded in insight, local engagement, and a shared commitment to bringing value to players, fans, communities, and the league.”

This sponsorship underscores Accenture’s role in helping the NFL broaden the global reach of football, delivering technology-powered insights and experiences that benefit communities, players, and fans alike.

About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at accenture.com.

Media Contact:

Tina Janczura
Accenture
+1 312 719 5608
tina.janczura@accenture.com

SOURCE: Accenture