Swiss cycling apparel specialist ASSOS becomes official team partner of the Mercedes-AMG DTM Team

• Swiss cycling apparel specialist ASSOS becomes official supplier to Mercedes-AMG DTM Team
• Hi-tech cycling equipment for the Mercedes-AMG DTM drivers

STUTTGART, 6-4-2015 — /EuropaWire/ — The drivers and crew of the Mercedes-AMG DTM Team have long indulged a passion for cycling. As of today, they have access to the best possible equipment after Swiss cycling apparel specialist ASSOS became an official team partner.

ASSOS will be supplying the Mercedes-AMG DTM drivers with hi-tech cycling equipment from the start of the 2015 season onwards. Cycling is an important component in the training programme of the drivers and crew, as it plays a vital role in getting them mentally and physically fit for the challenges ahead.

ASSOS is based in the Swiss canton of Ticino and boasts a long history of innovation in the specialised field of cycling equipment. Thanks to continuous investment in research and development, ASSOS has been responsible for a number of innovations that have had a profoundly progressive influence on the bicycle industry. It was ASSOS who designed the first cycling shorts made from Lycra®, the first carbon-fibre bike frame and the first shorts with ‘Elastic Interface’ insert.

Today, ASSOS exports a comprehensive range of cycling products to more than 30 countries around the world. The integrity of the brand is safeguarded by carefully selected dealers who represent ASSOS and its products in their respective markets.

Erwin Groenendal, ASSOS Marketing & Design Director: “At ASSOS we are thrilled about this unique new partnership because the Mercedes-AMG DTM Team drivers truly embrace and live cycling. Continuing to expand our network with the best engineering and aerodynamic minds in the world, this collaboration enables us to explore new pathways that will complement our never-ending mission to improve and refine ASSOS products for the ASSOS user.”

Ulrich Fritz, Team Principal Mercedes-AMG DTM Team: “The DTM is a high-performance sporting environment. Competitors must always be in peak condition to cope with the pressures and demands of a race weekend. Cycling is an important component in the fitness programme for many drivers, and this is why we are delighted to have secured ASSOS as a new partner who will supply our Mercedes-AMG DTM drivers with first-class cycling equipment.”

MEDIA CONTACT
Oliver Kapffenstein
Mercedes-Benz DTM Communications
e-mail
Phone: +49 711 17-84006
Fax: +49 711 17-49986

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Mercedes-AMG DTM Team, ASSOS