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SEAT.COM NEWSROOM (28 press releases)

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SEAT & CUPRA Marks Major Milestone in Spain’s Electromobility Push with Martorell Battery Plant

PRESS RELEASE -- 12, December 2025

(IN BRIEF) SEAT & CUPRA has inaugurated its new battery system assembly plant at the Martorell factory, a €300 million investment that strengthens Spain’s role as a European hub for electromobility. Covering 64,000 square metres and capable of producing up … Read the full press release

SEAT S.A. Appoints Sven Schuwirth as Executive Vice-President for Sales and Marketing, Overseeing SEAT and CUPRA Brands

PRESS RELEASE -- 25, January 2024

(IN BRIEF) SEAT S.A. has appointed Sven Schuwirth as the new Executive Vice-President for Sales and Marketing, overseeing both SEAT and CUPRA brands, starting from February 1, 2024. This appointment marks a natural progression in Schuwirth’s career at SEAT, where … Read the full press release

CASA SEAT’s Magic Days Offer a Whimsical Christmas Experience for Families

PRESS RELEASE -- 30, November 2023

(IN BRIEF) CASA SEAT has transformed into a festive Christmas village for its Magic Days event, offering a holiday experience for families. The display includes intricate decorations made from sweets and pastries by pastry chef Christian Escribà, a virtual reality … Read the full press release

SEAT’s SEAT al Sol 2: Major Expansion of Solar Power for Electric Vehicle Production

PRESS RELEASE -- 30, November 2023

(IN BRIEF) SEAT S.A. is set to significantly expand its solar energy capacity with the installation of 39,000 new solar panels across its three production facilities in Martorell, El Prat, and Barcelona. This expansion, known as SEAT al Sol 2, … Read the full press release

SEAT Donates Vehicles to Hospital Clínic Barcelona for Home Care Professionals

PRESS RELEASE -- 9, October 2023

(IN BRIEF) SEAT S.A. has entered into a partnership with Hospital Clínic Barcelona, donating three SEAT Ibizas to support the mobility of professionals working in the hospital’s Home Care Area (HCA). The initiative aims to ensure safe and high-quality care … Read the full press release

Renowned Driver Sébastien Loeb Teams Up with ABT CUPRA for Extreme E in Sardinia

PRESS RELEASE -- 29, June 2023

(IN BRIEF) Renowned World Rally driver Sébastien Loeb will join ABT CUPRA for the upcoming Extreme E race in Sardinia on July 8-9, 2023. Loeb, who has an impressive track record in Extreme E and nine World Rally Championship titles, … Read the full press release

CUPRA and Wilson Renew Partnership, Introduce Wilson Bela CUPRA V2 Padel Racquet

PRESS RELEASE -- 27, June 2023

(IN BRIEF) CUPRA and Wilson have renewed their collaboration and launched the Wilson Bela CUPRA V2 padel racquet. This partnership highlights their shared passion for Padel and features a collection that includes the racquet, bags, and t-shirts. Padel ambassador Fernando … Read the full press release

CASA SEAT Celebrates Three Years as Barcelona’s Premier Venue for Art, Music, and Ideas

PRESS RELEASE -- 14, June 2023

(IN BRIEF) CASA SEAT, a prominent cultural hub in Barcelona, celebrated its third anniversary with a special event attended by notable guests from various sectors. Over the past three years, CASA SEAT has hosted around 700 events, including exhibitions, concerts, … Read the full press release

SEAT Makes History as First Car Manufacturer to Utilize Recycled Materials from the Ocean

PRESS RELEASE -- 18, May 2023

(IN BRIEF) SEAT is partnering with SEAQUAL INITIATIVE and Autoneum to enhance sustainability and circular economy efforts. SEAT becomes the first car manufacturer to utilize LABEL blue by BORGERS® recycled materials, which will help remove over 2 million plastic bottles … Read the full press release

SEAT investe 3 miliardi di euro per passare dalla combustione all’elettrificazione, in occasione del 30° anniversario dello stabilimento di Martorell

PRESS RELEASE -- 22, February 2023

(NOTIZIA IN BREVE) SEAT S.A., la casa automobilistica spagnola, festeggia il 30° anniversario dell’inaugurazione del suo stabilimento di Martorell con un investimento totale di 3 miliardi di euro per passare dalla combustione all’elettrificazione in tutte le aree della sua attività. … Read the full press release

SEAT invests €3 billion to shift from combustion to electrification, marking 30th anniversary of Martorell factory

PRESS RELEASE -- 22, February 2023

(IN BRIEF) SEAT S.A., the Spanish automaker, is marking the 30th anniversary of the inauguration of its Martorell factory with a total investment of €3 billion to transition from combustion to electrification across all areas of its business. The transformation … Read the full press release

Thomas Schäfer to succeed Thomas Schmall as Chairman of the Board of Directors of SEAT S.A.

PRESS RELEASE -- 1, July 2022

(PRESS RELEASE) MARTORELL, 1-Jul-2022 — /EuropaWire/ — SEAT S.A., a Spanish car manufacturer part of Volkswagen Group, has announced the succession of Thomas Schmall by Thomas Schäfer as the Chairman of the company’s Board of Directors. Schäfer, CEO of Volkswagen … Read the full press release

Thomas Schäfer wird Nachfolger von Thomas Schmall als Vorsitzender des Board of Directors der SEAT S.A.

PRESS RELEASE -- 1, July 2022

(PRESSEMITTEILUNG) MARTORELL, 1-Jul-2022 — /EuropaWire/ — SEAT S.A., ein zum Volkswagen Konzern gehörender spanischer Automobilhersteller, hat die Nachfolge bekannt gegeben von Thomas Schmall durch Thomas Schäfer als Vorstandsvorsitzenden der Gesellschaft. Schäfer, CEO der Marke Volkswagen, wird die Position zum 8. … Read the full press release

SEAT S.A. Apprentice School 21-22 academic year: Registration now open for four advanced dual vocational training cycles

PRESS RELEASE -- 5, May 2021

The registration period is open for new students, who can apply for one of the 74 places available for the 21-22 academic year until the end of the month All students who successfully complete one of the 4 advanced degree … Read the full press release

SEAT strengthens its commitment to promoting LGBT+ diversity and inclusion in the workplace

PRESS RELEASE -- 5, February 2021

(PRESS RELEASE) MARTORELL, 5-Feb-2021 — /EuropaWire/ — Spanish automobile manufacturer SEAT announces that it has joined the Board of Directors of REDI (Business Network for LGBT+ Diversity and Inclusion), the first business and expert network on diversity and inclusion in … Read the full press release

SEAT to invest EUR 7 million for the development of new automotive battery lab in Martorell

PRESS RELEASE -- 7, October 2020

The new Test Center Energy requires an investment of more than 7 million euros Vehicles, cell modules and battery groups can be tested in the facility’s 1,500 m2 area and 1.3 megawatts of testing capacity The future centre will position … Read the full press release

2020: SEAT’s 70th anniversary: From Barcelona 92 Olympics’ electric SEAT Toledo to 1982’s SEAT Panda “Papamóvil”

PRESS RELEASE -- 10, August 2020

(PRESS RELEASE) MARTORELL, 10-Aug-2020 — /EuropaWire/ — Spanish automobile manufacturer SEAT, part of Volkswagen Group, has announced it is celebrating its 70th anniversary during 2020. The automaker’s rich history includes 70 years of ingenious approach: peculiar cars, for celebrities, for … Read the full press release

CUPRA’s new touring racecar the CUPRA Leon Competición to debut this coming weekend at the 2020 TCR Italy

PRESS RELEASE -- 17, July 2020

CUPRA completes construction of the first CUPRA Leon Competición units The new model makes its debut this coming weekend at the 2020 TCR Italy Defending champion Salvatore Tavano will be at the wheel of the CUPRA touring racecar (PRESS RELEASE) … Read the full press release

SEAT to unveil the new SEAT Ateca 2020

PRESS RELEASE -- 8, June 2020

The new SEAT Ateca 2020 brings a design evolution to the compact SUV thanks to its more emotional exterior design language and its updated interior The compact SUV offers a fully connected user experience for customers The new SEAT Ateca … Read the full press release

Drive-in theatres: German TV channel SAT.1 and SEAT host live concert of pop star Tim Bendzko

PRESS RELEASE -- 18, May 2020

(PRESS RELEASE) MARTORELL, 18-May-2020 — /EuropaWire/ — Spanish automaker SEAT in partnership with the first privately owned TV network in Germany SAT.1 announced they hosted an exclusive live concert with the German pop star Tim Bendzko that was organised as … Read the full press release