HOPSCOTCH Cinéma Redefines Its Vision Under New Leadership, Expanding Expertise in Cinema-Focused Communication

HOPSCOTCH Cinéma Redefines Its Vision Under New Leadership, Expanding Expertise in Cinema-Focused Communication

(IN BRIEF) HOPSCOTCH Cinéma, part of the HOPSCOTCH communication group, is redefining its focus under the leadership of Aude Hesbert, supported by experts Alexis Delage-Toriel and Jérôme Lasserre. Specializing in press, communication, festival organization, and brand strategies for cinema, HOPSCOTCH Cinéma enhances the impact of films and festivals like Deauville and Gérardmer. This rebranding aligns with HOPSCOTCH’s commitment to the cultural and creative industries, integrating PR, digital marketing, and event management expertise to support clients globally. The group also extends its cultural influence through partnerships with institutions like the Palais de Tokyo and events like the Francophonie Festival.

(PRESS RELEASE) PARIS, 10-Dec-2024 — /EuropaWire/ — HOPSCOTCH Cinéma, a key division of the HOPSCOTCH communication group, has entered a new era under the leadership of Aude Hesbert. Supported by a seasoned team, including Alexis Delage-Toriel as Head of PR and Jérôme Lasserre as Head of Programming, the organization is deepening its commitment to cinema through a unique blend of artistic insight and organizational excellence.

Specializing in press and communication support, festival design, and brand advisory for cinema-oriented strategies, HOPSCOTCH Cinéma is a driving force behind renowned festivals such as the Deauville American Film Festival, Gérardmer Fantastic Film Festival, and Reims Polar. The organization leverages its extensive expertise to amplify the impact of films and festivals, creating meaningful connections with audiences, press, and industry professionals.

This transformation aligns with HOPSCOTCH’s broader vision to strengthen its role in the cultural and creative industries, offering tailored communication solutions to brands, institutions, and media. By integrating synergies across its divisions in PR, digital marketing, and event management, HOPSCOTCH aims to enhance support for its clients in France and globally.

“HOPSCOTCH Cinéma is about empowering cinematic talents with our network, expertise, and CSR values,” said Frédéric Bedin, CEO and Chairman of HOPSCOTCH’s Executive Board. “Our work bridges music, visual arts, luxury, and sports, reaffirming our commitment to cultural excellence.”

Managing Director Aude Hesbert added, “Hopscotch represents agility, freedom, and the boundless potential of cinema. With the backing of a communication powerhouse and a dedicated team, we aim to elevate cinematic experiences to new heights.”

HOPSCOTCH’s cultural commitments extend beyond cinema, reflecting its dedication to supporting the arts through initiatives such as its longstanding partnership with the Palais de Tokyo and the organization of events like the Francophonie Festival and the Diapason Classical Music Festival in Megève.

This evolution reaffirms HOPSCOTCH’s dedication to culture and creativity, setting a new benchmark for excellence in cinema-focused communication and events.

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SOURCE: HOPSCOTCH Group