Tag Archives: LEGO Group

LEGO’s She Built That Campaign Partners with TIME to Honor Global Young Leaders Redefining Innovation

(IN BRIEF) LEGO Group and TIME have partnered to launch the first-ever Girls of the Year list, celebrating 10 extraordinary young leaders aged 12 to 17 who are driving change and inspiring their communities across the globe. Part of LEGO’s … Read the full press release

LEGO Group and Aardman Launch Stop Motion Challenge to Spark Young Builders’ Storytelling Skills

(IN BRIEF) The LEGO Group and Aardman Animations have partnered to launch a stop motion storytelling challenge for children via the LEGO Play app. The initiative features an Aardman-animated short introducing Boop, a clay alien who enters a LEGO world, … Read the full press release

LEGO and National Museum Invite Community to Build Record‑Breaking Shophouse Mural for SG60

(IN BRIEF) The LEGO® Group and the National Museum of Singapore have launched a collaborative LEGO art exhibition to commemorate Singapore’s 60th anniversary. Highlights include a record‑breaking mural of colourful 1960s shophouses built from 265,743 bricks—now part of the Singapore … Read the full press release

LEGO Appoints Gaming Veteran Fredrik Loving to Head Global LEGO GAME Division

(IN BRIEF) Effective 1 July 2025, Fredrik Loving becomes Senior Vice President and Global Head of LEGO GAME, reporting to Julia Goldin in Copenhagen. Loving brings over 20 years of gaming industry leadership, including ten years at EA DICE on … Read the full press release

Nike and LEGO Group Announce Groundbreaking Global Partnership to Inspire Kids with Active and Creative Play

(IN BRIEF) Nike and the LEGO Group have launched an exciting global partnership to inspire active and creative play among children. The collaboration will introduce immersive experiences and co-branded products, such as the LEGO® Nike Dunk set and Nike footwear … Read the full press release

Karina Schmitt Lund Appointed as CEO of KIRKBI’s New Financial Investments Division

(IN BRIEF) KIRKBI A/S has appointed Karina Schmitt Lund as the future CEO of its Financial Investments division, set to become an independent business area by 2026. Karina brings over 20 years of experience in the financial sector, having held … Read the full press release

LEGO Group to Transform Cities Through Kids’ Imagination on World Play Day

(IN BRIEF) On June 11, 2025, the LEGO Group will celebrate its inaugural World Play Day, in honor of the UN’s International Day of Play (IDOP). The event will unfold across multiple cities globally, including London, Berlin, Boston, and Shanghai, … Read the full press release

LEGO Group Strengthens Global Supply Network with Strategic Expansion and Enhanced Regional Operations

(IN BRIEF) The LEGO Group has structured its supply chain into regional networks, positioning factories and distribution centres across three continents. This system enhances responsiveness to market changes while reducing transportation emissions. Currently, the company operates six factories in Denmark, … Read the full press release

LEGO Group Unveils Eco-Innovative Manufacturing Hub in Vietnam to Empower Community and Enhance Global Play

(IN BRIEF) The LEGO Group officially opened its new LEGO Manufacturing Vietnam facility in Binh Duong province, marking its sixth global site and second plant in Asia. The ceremony, which included notable figures such as Vietnam’s Deputy Prime Minister Mai … Read the full press release

LEGO Group Takes a Major Step in Sustainability with Tires Made from Recycled Ocean Materials

(IN BRIEF) The LEGO Group has introduced a new line of tires crafted from recycled fishing nets, ropes, and engine oil, marking a significant step in the company’s commitment to sustainability. The move is part of the LEGO Group’s ongoing … Read the full press release

LEGO Group Expands Solar Energy Capacity, Accelerates Sustainability Efforts

(IN BRIEF) The LEGO Group has made significant progress in its sustainability efforts by increasing its solar energy capacity by 61% globally over the past two years. The company has installed solar panels across six factory sites and plans to … Read the full press release

LEGO Group Introduces Sunflower Lanyard Features and Expands Inclusion Initiatives

(IN BRIEF) The LEGO Group has launched initiatives to promote inclusion for individuals with hidden disabilities. Partnering with Hidden Disabilities Sunflower, LEGO introduced Sunflower lanyard features in new LEGO sets and Minifigure Factories, raising awareness about non-visible disabilities. The company … Read the full press release

LEGO Group Begins Construction on Innovation Campus to Foster Creativity and Sustainability in Product Design

(IN BRIEF) The LEGO Group has commenced construction on a new 50,000-square-meter Innovation Campus at its Billund headquarters, designed to enhance creativity and sustainability. The facility will unite 1,700 employees, including over 600 designers, in a collaborative space focused on … Read the full press release

LEGO Group Encourages Kids to Master Dream Crafting with New LEGO DREAMZzz Episodes

(IN BRIEF) The LEGO Group is launching the final episodes of its LEGO® DREAMZzz™ series, focusing on the concept of “dream crafting,” where children can guide and shape their dreams using creativity. A new global study reveals that only one-third … Read the full press release

McLaren Automotive and The LEGO Group Unveil LEGO® Technic™ McLaren P1™

(IN BRIEF) McLaren Automotive and the LEGO Group have unveiled their latest collaboration, showcasing the LEGO® Technic™ McLaren P1™, a tribute to the groundbreaking hybrid hypercar. Known for redefining automotive high-performance, the McLaren P1™ integrated advanced motorsport-derived engineering to achieve … Read the full press release

LEGO Group Teams Up with Illumination for New Despicable Me 4 LEGO Sets

(IN BRIEF) The LEGO Group, in collaboration with Illumination and Universal Products & Experiences, announces an exciting partnership to coincide with the release of Illumination’s Despicable Me 4 on July 3. This collaboration introduces a new range of LEGO Despicable … Read the full press release

LEGO Group Unveils Long-Term Initiatives for Autism Acceptance Month

(IN BRIEF) In recognition of Autism Acceptance Month, the LEGO Group, along with LEGO House and the LEGO Foundation, announces a series of initiatives aimed at supporting neurodivergent children and adults. These initiatives include KultureCity® Sensory Inclusive™ Certification for LEGO … Read the full press release

Unlocking Creative Potential: LEGO Group Study Sheds Light on Gender Disparities in Children’s Creative Confidence

(IN BRIEF) The LEGO Group has unveiled findings from a global study highlighting societal trends affecting children’s creative confidence, particularly girls, who face intense pressure to be perfect. The study, involving over 61,500 parents and children aged 5-12 across 36 … Read the full press release

LEGO Group Appoints Annette Stube as Chief Sustainability Officer to Drive Environmental Initiatives

(IN BRIEF) The LEGO Group has announced the appointment of Annette Stube as its Chief Sustainability Officer, effective from January 1, 2024. Annette, currently serving as the Executive Vice President and Head of Sustainability at Stora Enso, will report directly … Read the full press release

LEGO Group’s H1 2023 Earnings Reflect Resilience Amid Toy Industry Challenges, Emphasis on Sustainability and Growth

(IN BRIEF) The LEGO Group reported its earnings for the first half of 2023, showcasing a one percent growth in revenue compared to H1 2022, with consumer sales growing by three percent. Despite an exceptionally strong H1 2022, the company … Read the full press release