(IN BRIEF) OTTO Advertising has introduced keyword targeting for its Sponsored Product Ads, allowing marketplace partners to match ads with specific search terms for more strategic campaign control. Beta tests showed a 120 percent increase in ROAS and a 50 … Read the full press release
Posted in Business, Germany, Marketing, Media, News, Retail, Technology
Tagged Alexander Vogel, budget efficiency, campaign optimization, CPC comparability, CTR, e-commerce advertising, keyword targeting, marketplace partners, OTTO Advertising, Philipp Merkel, Remazing Group, retail media, ROAS, Sabine Jünger, search term targeting, Snocks, SPA, Sponsored Product Ads
(IN BRIEF) Ørsted, a leading renewable energy company, has teamed up with Danish district heating providers VEKS and CTR to utilize surplus heat generated by a carbon capture plant at Avedøre Power Station. This surplus heat will be used to … Read the full press release
(IN BRIEF) European Union (EU) judicial authorities are strengthening their efforts to combat terrorism by enhancing information sharing with Eurojust. An amendment to the Eurojust Regulation allows EU Member States to share a broader range of information on ongoing and … Read the full press release
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