(IN BRIEF) OTTO Advertising has introduced keyword targeting for its Sponsored Product Ads, allowing marketplace partners to match ads with specific search terms for more strategic campaign control. Beta tests showed a 120 percent increase in ROAS and a 50 … Read the full press release →
Posted in Business, Germany, Marketing, Media, News, Retail, Technology
Tagged Alexander Vogel, budget efficiency, campaign optimization, CPC comparability, CTR, e-commerce advertising, keyword targeting, marketplace partners, OTTO Advertising, Philipp Merkel, Remazing Group, retail media, ROAS, Sabine Jünger, search term targeting, Snocks, SPA, Sponsored Product Ads
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