(IN BRIEF) Global hospitality group Accor has partnered with Accenture to boost its content production capabilities for more consistent and personalized marketing communications across its hotel brands. Accenture Song, Accenture’s tech-powered creative group, introduced the “Content Atelier,” a data-driven content … Read the full press release →
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Tagged Accenture, Accenture Song, Accor, Content Atelier, Digital marketing, Hospitality, Martial Viudes, partnership, Stéphanie Jaffré, sustainability
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