(IN BRIEF) Unilever has formed a five-year partnership with Google Cloud to advance its digital transformation using AI, data and cloud technologies. The initiative will migrate Unilever’s enterprise data and platforms to Google Cloud, enabling an AI-first operating model that … Read the full press release
Posted in Artificial Intelligence (AI), Business, Industrial, Technology, United Kingdom
Tagged agentic commerce, AI augmented marketing, AI partnership, brand discovery, cloud infrastructure, cloud migration, consumer packaged goods, CPG industry, data platform, Digital Backbone, digital transformation, enterprise AI, Gemini, generative AI, Google Cloud, marketing intelligence, supply chain innovation, Tara Brady, Unilever, Unilever Accelerates Enterprise Wide AI Adoption with Google Cloud to Redefine Consumer Engagement and Data Led Growth, Unilever and Google Cloud Announce Five Year Strategic Alliance to Build AI Driven Digital Backbone for Global Consumer Brands, Vertex AI, Willem Uijen
Pricing in Europe has moved from an operational task to a core strategic function RGM reframed growth from “selling more” to “earning more profitably” Specialist consultancies, especially Simon-Kucher, were foundational in shaping the field Data and analytics accelerated the professionalization … Read the full press release
Posted in Business, Economy, Financial, Germany, Management, Netherlands, Technology, United Kingdom
Tagged AI in pricing, B2B manufacturing, commercial excellence, consumer packaged goods, data analytics, Diana Coelho, dynamic pricing, EPP Pricing Platform BV, EuropaWire, Europe, European Pricing Platform, governance in pricing, growth and profitability, Management Consulting, Pedro Fernandes, Pol Vanaerde, Pricing, pricing software, professional communities, retail, revenue growth management, RGM, SaaS pricing, Simon-Kucher & Partners, trade promotion optimization, value-based pricing
(IN BRIEF) Nagarro has acquired Charles Hudson Technology Solutions, a Cambridge-based technology services firm with a strong focus on quality engineering for digital commerce and retail enterprises. The acquisition strengthens Nagarro’s presence in the U.S. retail and consumer packaged goods … Read the full press release
Posted in Business, Financial, Germany, Industrial, Infrastructure & Utilities, Investment, Management, News, Retail, Technology
Tagged acquisition, AI governance, AI innovation, Cambridge Massachusetts, Charles Hudson Technology Solutions, CHTS, consumer packaged goods, CPG sector, digital commerce platforms, Digital Engineering Services, Nagarro, Nagarro Enhances Enterprise Digital Engineering Capabilities with CHTS Acquisition, quality engineering, retail technology, technology consulting, testing and quality assurance, U.S. enterprise clients
EuropaWire (EW) is the first truly pan-European and leading press release distribution and newswire service for Europe and the European Union working towards consolidating Europe’s voice on the global newswire and media scene. The newswire service comes with advanced submission forms, flexible pricing and PR budgeting, granular targeting, nearly uncapped reach across countries, markets, verticals, industries, audiences, languages, etc., translation and localisation for greater local PR impact, in-depth distribution reporting, metrics and insights including measured PR reach, reads, engagements, impact, etc., no cap on words, images and multimedia to go along with your release, among others. Your press releases will be seen among the releases of Europe’s biggest and most prominent companies, brands and institutions. Here you can learn more about EuropaWire’s mission, achievements, services, etc.
HOW TO GET STARTED?