(IN BRIEF) Henkel has entered into an agreement to acquire OLAPLEX for approximately 1.4 billion USD, aiming to expand its presence in the premium hair care segment. The deal, approved by OLAPLEX’s board and supported by its controlling shareholder Advent … Read the full press release
Posted in Apparel, Fashion & Beauty, Business, Chemicals, Germany, Investment
Tagged acquisition deal, Advent International, Beauty Industry, Carsten Knobel, Consumer Brands division, E-Commerce, Global Expansion, hair care portfolio, Henkel, Henkel Enhances Global Hair Care Strategy by Integrating Science Led Brand OLAPLEX into Premium Portfolio, Henkel Moves to Strengthen Premium Hair Care Portfolio with Strategic Acquisition of OLAPLEX, innovation strategy, mergers and acquisitions, North America market, Olaplex, premium hair care, Product Development, professional hair care, regulatory approval, science based products, Wolfgang König
(IN BRIEF) Zalando is rapidly scaling its Beauty business with curated assortments, creator-led content and AI-powered tools that mirror how customers shop across categories. Seventy-six percent of users already buy from multiple propositions, so features like Mix and Match and … Read the full press release
Posted in Apparel, Fashion & Beauty, Artificial Intelligence (AI), Berlin, Business, Financial, Industrial, Internet & Online, Investment, Management, Marketing, News, Retail, Technology
Tagged 360-degree product views, AI-enhanced visuals, augmented reality, Beauty proposition, Boards, confidence boosting, customer inspiration and convenience, data and analytics, Drunk Elephant, European online Beauty destination ambition, fashion sports wellness beauty, fragrance, full-funnel campaigns, Get the Look, Henrik Vibskov, integrated shopping, Juliette Has a Gun, Kiehl’s, Laura Mercier, Local Heroes, makeup, niche brands, Olaplex, OLEHENRIKSEN, partner marketing services, premium skincare, Sophie Carbonari, Stories, sustainable growth, Trend Spotter, Virginie Duigou, Virtual Try On, Zalando, Zalando Partner Marketing Services
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