Tag Archives: Inès Hassen PhD

University of Leicester’s Centre for Urban History: Leicester now has a unique branding strategy that is the envy of cities around the world

City now has unique brand that appeals worldwide, according to University of Leicester urban history researcher LEICESTER, 18-May-2016 — /EuropaWire/ — “Within this globalised world, where branding strategies are being replicated in across different cities, Leicester now possesses a unique promotional … Read the full press release