(IN BRIEF) IKEA turned its Kungens Kurva store in Stockholm into a one-night immersive experience with SMAKFEST, welcoming 1,000 IKEA Family members to a sold-out event focused on food, music, and culture. Featuring more than 30 sensory installations, live performances, … Read the full press release
Posted in Business, Food & Beverage, Management, News, Retail, Sweden
Tagged Cherrie, Chez Ali, cultural installation, Diana Emerita, Diaspora, DJ Majk, experiential retail, food culture, Hatami Siamak, IKEA, IKEA Family, IKEA meatballs, immersive brand experience, Inside IKEA’s SMAKFEST as the Brand Explores a New Kind of Experiential Retail, Kungens Kurva, live music, Mike Näselius, Plant-Based Food, SMAKFEST, Stockholm, Swedish identity
(IN BRIEF) IKEA is launching its first-ever global celebration of the Swedish långbord, with more than 200 stores in at least 14 markets hosting communal dining events beginning September 13. The initiative marks the start of Cooking & Eating Year, … Read the full press release
Posted in Business, Financial, Food & Beverage, Industrial, Investment, Ireland, Management, Marketing, Media, News, Retail, Sweden, Technology
Tagged Apron Day, Australia, Austria, CANADA, communal dining, Cooking & Eating Year, Czechia, Denmark, France, Germany, global celebration, healthy eating, Hungary, IKEA, IKEA Family, IKEA Food, IKEA kicks off Cooking & Eating Year with global långbord celebrations and new product launches, IKEA restaurants, INDIA, Ingka Group, Italy, Japan, KOREA, långbord, Lorena Lourido Gomez, More than 200 IKEA stores host Swedish långbord gatherings as part of worldwide food and cooking initiative, Netherlands, New Zealand, Slovakia, Spain, sustainable food, Sweden, Tolga Öncu
(IN BRIEF) IKEA is preparing to open its first store in New Zealand on December 4, 2025, at Sylvia Park in Auckland. Operated by Ingka Group, the 34,000 m² store will offer more than 7,500 products from day one and … Read the full press release
Posted in Business, Economy, Financial, Government, Industrial, Infrastructure & Utilities, Investment, Ireland, Management, Marketing, News, Retail, Technology
Tagged Auckland, Buy Back service, electric vehicle charging, EUR 5 billion investment, Global Expansion, home delivery, IKEA, IKEA Family, IKEA New Zealand opening, Ingka Group, New Zealand, partnership, Pick-Up Points, renewable energy, Slovenia, sustainability, Swedish Restaurant, Sylvia Park, Tolga Öncu
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