(IN BRIEF) Accenture has acquired MomentumABM, a UK-based growth consultancy specializing in account-based marketing, which will join Accenture Song to enhance its B2B marketing transformation capabilities. Founded in 2011, MomentumABM has a 90-strong team in London and Boston, serving technology, … Read the full press release
Posted in Artificial Intelligence (AI), Business, Financial, Government, Industrial, Investment, Ireland, Management, Marketing, News, Technology, United Kingdom
Tagged ABM Adoption Framework, Accenture Song, account-based marketing, AI-powered personalization, Alisha Lyndon, B2B marketing, Boston, ccenture, ConcentricLife, Customer Buying Index, customer reinvention, GemSeek, Global Marketing Excellence Awards, growth consultancy, ITSMA, London, Marketing Transformation, Mindcurv, MomentumABM, partnership, Shaheen Sayed, Sohel Aziz, Unlimited
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