(IN BRIEF) Beiersdorf has implemented the EcoBeautyScore—a collaborative, data‑driven A‑to‑E rating system—on NIVEA and Eucerin product pages to enhance consumer transparency around environmental impact. Created with more than 70 industry partners, the score evaluates 16 sustainability dimensions. NIVEA’s Face Care … Read the full press release →
Posted in Apparel, Fashion & Beauty, Business, Environment, Financial, Germany, Industrial, Internet & Online, Investment, Management, Marketing, News, Retail, Technology
Tagged Beiersdorf, body wash, consumer empowerment, data‑driven scoring, EcoBeautyScore, environmental footprint, Eucerin, Europe rollout, face care, formula optimization, Gitta Neufang, hair care, industry consortium, NIVEA, packaging redesign, product transparency, sustainability, sustainability rating, Vincent Warnery
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