(IN BRIEF) Vattenfall has introduced a new global tagline, “There’s a way,” as part of its ongoing brand development strategy. The updated messaging reflects a shift from focusing solely on fossil-free ambition to emphasizing action, collaboration, and a solutions-oriented mindset. … Read the full press release
Posted in Energy, Gas & Oil, Environment, Government, Industrial, Infrastructure & Utilities, Investment, Management, Marketing, Media, Sweden, Technology
Tagged brand development, brand strategy, Climate Action, climate solutions, Corporate Communication, energy transition, European energy company, fossil free electricity, fossil free energy, INNOVATION, Monica Holmvik Persdotter, renewable energy, sustainability, tagline, There’s a way, Vattenfall, Vattenfall Evolves Brand Strategy with There’s a Way Tagline Emphasizing Action and Climate Solutions, Vattenfall Launches New Brand Platform to Highlight Practical Pathways Toward a Fossil-Free Future, wind power
(IN BRIEF) NIQ has supported Cheeky Panda with data-driven insights into packaging, messaging, and pricing strategies as the bamboo tissue brand seeks to expand its mainstream presence. The research revealed that consumers value product softness and performance above sustainability claims, … Read the full press release
Posted in Business, Commodities, Environment, Financial, Government, Industrial, Investment, Management, Marketing, News, Retail, Technology, United Kingdom
Tagged Bamboo Revolution, bamboo tissue, Be More Panda, brand strategy, Cheeky Panda, consumer insights, eco-friendly toilet paper, Julie Chen, luxury bamboo products, NielsenIQ, NIQ, Pack Survey+, partnership, Price Advisor, Quick Predict Restage, Restage Volume Forecast, retail growth, sustainability, Sustainable packaging, sustainable tissue
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