(IN BRIEF) NIQ has supported Cheeky Panda with data-driven insights into packaging, messaging, and pricing strategies as the bamboo tissue brand seeks to expand its mainstream presence. The research revealed that consumers value product softness and performance above sustainability claims, … Read the full press release
Posted in Business, Commodities, Environment, Financial, Government, Industrial, Investment, Management, Marketing, News, Retail, Technology, United Kingdom
Tagged Bamboo Revolution, bamboo tissue, Be More Panda, brand strategy, Cheeky Panda, consumer insights, eco-friendly toilet paper, Julie Chen, luxury bamboo products, NielsenIQ, NIQ, Pack Survey+, partnership, Price Advisor, Quick Predict Restage, Restage Volume Forecast, retail growth, sustainability, Sustainable packaging, sustainable tissue
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