Category Archives: Marketing

Marketing Press Releases & News distributed via EuropaWire

Media agency MEC appoints Charmaine Lau as new Head of Interaction of their Hong Kong office

HONG KONG, 2-2-2015 — /EuropaWire/ — MEC, a leading media agency,www.mecglobal.com, has announced the appointment of Charmaine Lau as new Head of Interaction of their Hong Kong office. Charmaine will lead the digital team of MEC Hong Kong, securing growth … Read the full press release

The Coca-Cola London Eye introduces a live interactive social media wall in front of the London Eye, the Wall of Love

LONDON, 2-2-2015 — /EuropaWire/ — This Valentine’s Day the Coca-Cola London Eye invites guests to share their stories of love and celebrate in luxury at the city’s most romantic setting. From Friday 13th – Sunday 15th February, a unique range … Read the full press release

BMT Asia Pacific and McConaghy Boats announce the development of the Tri60® power boat

Teddington, UK, 30-1-2015 — /EuropaWire/ — BMT Asia Pacific and McConaghy Boats are pleased to announce the development of the Tri60®.  Short-listed for the International Yacht & Aviation Awards 2015 in the Yacht Concept up to 40m category, this exciting new 60’ … Read the full press release

Carrefour expands its cultural platform Nolim.fr to include virtual video library Nolim Films

MASSY, France, 28-1-2015 — /EuropaWire/ — Starting on 27 January, Carrefour will be expanding Nolim.fr – its cultural platform – to include Nolim Films, a virtual video library. This will make it the first retailer to break into this market. … Read the full press release

The “New Face of the Euro” exhibition officially opened at Kulturgeschichtliches Museum in Osnabrück from 25 January until 3 May 2015

The exhibition will run from 25 January until 3 May 2015 at the Kulturgeschichtliches Museum Opening ceremony held in the Peace Hall of the Osnabrück Town Hall Osnabrück, Germany, 27-1-2015 — /EuropaWire/ — The “New Face of the Euro” exhibition was officially … Read the full press release

Swiss-Ski and BKW entered into three-year sponsorship agreement

BKW sponsorship activity Bern, 16-1-2015 — /EuropaWire/ — Swiss-Ski and BKW have entered into a three-year sponsorship agreement. BKW is therefore stepping up its commitment to talented young athletes, amateur sport and elite sport within its sports sponsorship activity. By supporting … Read the full press release

No limits – from artist to leading tech woman

Join this year’s Hamburg Aviation Conference and learn from Beatie Wolfe how to succeed in your business environment CHUR, 15-1-2015 — /EuropaWire/ — New year, new challenges. Beatie Wolfe has turned in less than a year from an artist and … Read the full press release

Barco: MCD Medical Computers Deutschland to provide its customers with ready access to Barco’s surgical displays

KORTRIJK, 15-1-2015 — /EuropaWire/ — Global enterprise visualization expert Barco has entered into a strategic partnership with MCD Medical Computers Deutschland, a leading manufacturer of IT systems for the healthcare industry. Under the agreement, MCD will provide its customers with … Read the full press release

Base Company, Mobistar, Proximus, Telenet and VOO commissioned the first Arthur D. Little study on the Telecom sector in Belgium

Brussels, Belgium, 14-1-2015 — /EuropaWire/ — Arthur D. Little has today released its first study on the Telecom sector in Belgium, commissioned by the five major operators of the Belgian Telecom market (Base Company, Mobistar, Proximus, Telenet and VOO), entitled ‘A New … Read the full press release

Pearson research: The Beatles and the Harry Potter film series voted as the most popular sources of culture that help people learn the English language

LONDON, 13-1-2015 — /EuropaWire/ — Today Pearson, the world’s leading learning company, has published research which shows that The Beatles and the Harry Potter film series have been voted as the most popular sources of culture that help people learn … Read the full press release

World Economic Forum released its Leveraging Entrepreneurial Ambition and Innovation report

New report compares 44 economies in terms of their entrepreneurial activity, ambition and innovation Most advanced economies – including the US, the UK, Germany and Switzerland – are missing out on the full potential benefits of entrepreneurship, including accelerated growth … Read the full press release

McLaren GT launches the McLaren GT Young Driver Programme at the Autosport International Show

SURREY, 12-1-2015 — /EuropaWire/ — McLaren GT has confirmed today at the Autosport International Show the launch of the McLaren GT Young Driver Programme. Ahead of the 2015 GT season, which will see McLaren GT customer teams racing the new … Read the full press release

12th annual Berlinale Co-Production Market: 36 new feature film projects from 28 countries will be presented

BERLIN, 12-1-2015 — /EuropaWire/ — At the 12th annual Berlinale Co-Production Market (February 8 – 10, 2015), 36 new feature film projects from 28 countries will be presented. In addition, five renowned international production companies will be introduced as part … Read the full press release

The Berlinale Co-Production Market and Eurimages to introduce two new measures to promote European film projects and producers during Berlinale 2015

BERLIN, 12-1-2015 — /EuropaWire/ — The Berlinale Co-Production Market (February 8 to 10, 2015) and Eurimages will be ramping up their existing partnership during the 2015 Berlinale by introducing two new measures to promote European film projects and producers. The … Read the full press release

Audi MediaTV to broadcastlive from the Detroit Auto Show 2015 and will show the Audi Press Conference in full

World premiere of the Audi Q7: up to 325 kilograms (716.5 lb) lighter US premiere of the Audi Q3: up to 17 percent lower consumption Audi Press Conference broadcast live; January 12 starting at 6:20 p.m. (CET) Ingolstadt/Detroit, 12-1-2015 — /EuropaWire/ … Read the full press release

EE Rising Star Award 2015 nominations revealed at BAFTA 195 Piccadilly

The EE Rising Star Award nominees for 2015 are: Gugu Mbatha-Raw, Jack O’Connell, Margot Robbie, Miles Teller and Shailene Woodley The winner will be announced at the EE British Academy Film Awards  ceremony on Sunday 8th February 2015 Nominees were … Read the full press release

MEC Singapore appointed to manage “Singapore: Inside Out” on behalf of the Singapore Tourism Board

The agency will handle international events for the celebration of Singapore’s 50th year of independence SINGAPORE, 08-1-2015 — /EuropaWire/ — MEC Singapore, a leading media agency, www.mecglobal.com, has announced that it has been appointed to manage “Singapore: Inside Out” on behalf of … Read the full press release

Ogilvy & Mather: Heather Alderson appointed to the newly created role of Head of Planning Unilever Worldwide and Ogilvy & Mather Group UK

LONDON, 08-1-2015 — /EuropaWire/ — Ogilvy & Mather has appointed Heather Alderson to the newly created role of Head of Planning Unilever Worldwide and Ogilvy & Mather Group UK. She joins Ogilvy this month and will report to Sophie Hoffstetter, Worldwide Managing … Read the full press release

WPP’s Wunderman acquired majority stake in leading digital marketing agency Binarix S.A.C. (“Phantasia”) in Peru

LONDON, 08-1-2015 — /EuropaWire/ — WPP announces that its wholly-owned operating company Wunderman, the world’s largest global digital agency network, has acquired a majority stake in Binarix S.A.C. (“Phantasia”), a leading digital marketing agency in Peru. Phantasia’s gross revenues for … Read the full press release

WPP leads US$250 million investment in George Pyne’s global sports marketing firm Bruin Sports Capital

LONDON, 08-1-2015 — /EuropaWire/ — WPP, the world’s largest communications services group, is leading a syndicate investing US$250 million in Bruin Sports Capital, a global sports marketing firm launched by George Pyne, the former President of IMG Worldwide’s global sports … Read the full press release