(IN BRIEF) IKEA is planning a groundbreaking two-kilometer-long linear store to replace its signature maze-like layout, prompted by customer complaints about getting lost and over-reliance on GPS navigation. Led by Tolga Öncü, Ingka Retail Manager, the single-floor design allows shoppers … Read the full press release →
Posted in Business, Construction, Financial, Industrial, Infrastructure & Utilities, Investment, Management, Netherlands, News, Retail
Tagged customer complaints, fast lane, food court, giant meatball, global success, GPS navigation, IKEA, Ingka Group, Ingka Retail Manager, innovative layouts, labyrinthine layout, linear store, security incident, shopper psychology, showrooms, single floor, Swedish retailer, Tolga Öncu, toy snakes, travelator, two kilometers, warehouse, windowless
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