Tag Archives: immersive brand experience

IKEA Turns Kungens Kurva into an Immersive Celebration of Food Music and Culture

Posted on 12, December 2025 by EuropaWire PR Editors

(IN BRIEF) IKEA turned its Kungens Kurva store in Stockholm into a one-night immersive experience with SMAKFEST, welcoming 1,000 IKEA Family members to a sold-out event focused on food, music, and culture. Featuring more than 30 sensory installations, live performances, … Read the full press release →

Posted in Business, Food & Beverage, Management, News, Retail, Sweden

Tagged Cherrie, Chez Ali, cultural installation, Diana Emerita, Diaspora, DJ Majk, experiential retail, food culture, Hatami Siamak, IKEA, IKEA Family, IKEA meatballs, immersive brand experience, Inside IKEA’s SMAKFEST as the Brand Explores a New Kind of Experiential Retail, Kungens Kurva, live music, Mike Näselius, Plant-Based Food, SMAKFEST, Stockholm, Swedish identity