Tag Archives: behavioral science

dsm-firmenich launches emotiOn™ social connection, a fragrance innovation scientifically proven to foster human closeness

(IN BRIEF) dsm-firmenich has launched emotiOn™ social connection, a groundbreaking fragrance innovation proven to encourage real-life human interactions. Drawing on decades of neuroscience, proprietary AI-driven fragrance design, and behavioral testing, the technology decodes olfactive cues that foster closeness and belonging. … Read the full press release

NatWest Partners with Serene to Tackle Financial Vulnerability with AI-Driven Solutions

(IN BRIEF) NatWest Group has made a minority investment in Serene, an AI platform designed to help detect and address financial vulnerability. The collaboration will enable the bank to enhance its customer support models and provide personalized solutions for individuals … Read the full press release