(IN BRIEF) PUMA Hoops and LaMelo Ball have teamed up to unveil the LaFrancé, their first-ever lifestyle shoe collaboration. Inspired…
(IN BRIEF) PUMA, in collaboration with the Mercedes-AMG PETRONAS Formula One Team, introduces a groundbreaking collection by Mad Dog Jones,…
(IN BRIEF) As the new season of the Deutsche Tourenwagen Masters (DTM) commences, Schaeffler and Marco Wittmann, brand ambassador since…
(IN BRIEF) PUMA announces the commercial release of its RE:SUEDE 2.0 sneaker, following the successful conclusion of its two-year pilot…
(IN BRIEF) PUMA collaborates with the Mercedes-AMG PETRONAS F1 Team to introduce the Crews Go Summer Collection, seamlessly blending the…
(IN BRIEF) PUMA unveils its first worldwide brand campaign in a decade, titled "FOREVER. FASTER. - See The Game Like…
(IN BRIEF) Look Good Feel Better, in partnership with England Netball, organized its Annual Charity Netball Tournament at the University…
(IN BRIEF) Loughborough University recently hosted the British Universities and Colleges Sport (BUCS) "Big Wednesday" event, drawing over 2,000 student-athletes,…
(IN BRIEF) Sky and the Football Association of Ireland (FAI) have announced the extension of their partnership, making Sky the…
(IN BRIEF) In this episode of the Experts in Sport podcast, host Martin Foster engages with guest Joanna Czutkowna to…
(IN BRIEF) During the Mobile World Congress (MWC), Telefónica Movistar announced its commitment to continue supporting the Movistar KOI eSports…
(IN BRIEF) At Mobile World Congress (MWC) 2024, Telefónica introduces the 'Telefónica Open Gateway' demo, showcasing an innovative way to…
(IN BRIEF) Deutsche Telekom's presence at Mobile World Congress (MWC) 2024 revolves around its brand claim "Connecting your world," emphasizing…
(IN BRIEF) UniCredit has announced its support for the third edition of the Youth America's Cup and will serve as…
(IN BRIEF) The SPOBIS Conference in Hamburg saw discussions revolving around inclusion, diversity, and football, featuring the German Football Association…
(IN BRIEF) On January 4th, Saint-Gobain, the Official Supporter for renovation and sustainable construction solutions of the Paris 2024 Olympic…
(IN BRIEF) ABN AMRO has announced an extension of its partnership with the Esther Vergeer Foundation for an additional two…
(IN BRIEF) Paris 2024 has revealed that 80% of the 11,000 Torchbearers for the Olympic and Paralympic Torch Relays have…
(IN BRIEF) BT has confirmed its commitment to sponsor all four Welsh professional rugby union teams, including Ospreys, Cardiff Rugby,…
(IN BRIEF) Luminar, a global automotive technology company, has expanded its partnership with Mercedes-Benz to collaborate with the Mercedes-AMG PETRONAS…
(IN BRIEF) bp and BWT Alpine F1 Team have announced a partnership focused on enhancing energy efficiency and sustainability at…
(IN BRIEF) CUPRA, in collaboration with Wilson Sporting Goods Co., has revealed the innovative CUPRA Wilson LT Padel Racket, the…
(IN BRIEF) H&M Move and Sport Without Borders have partnered to empower young people through sports on World Children's Day.…
(IN BRIEF) CUPRA, the Spanish automotive brand, visited the FC Barcelona Women's team training facility to gift each player with…
(IN BRIEF) DHL has become the Official Logistics Partner of the International Luge Federation (FIL), entering a multi-year agreement that…
(IN BRIEF) The Bell Centre, home to the Montreal Canadiens, is joining forces with Rio Tinto to introduce infinitely recyclable…
(IN BRIEF) SIXT, a prominent global provider of premium mobility services, has announced a major sports sponsorship deal with the…
(IN BRIEF) SIXT, a renowned global provider of premium mobility services, has unveiled an exciting new partnership with the Chicago…
(IN BRIEF) Enel, a multinational power company, has entered into a partnership with Italy's Atalanta football club to become its…
(IN BRIEF) An independent study co-authored by a Management School, published alongside the UK Government's response to the 'A sustainable…
(IN BRIEF) Loughborough University athletes have achieved remarkable success at the World Athletics Championships held in Budapest. Over nine days…
(IN BRIEF) The 2023 introduction week for new students at TU Eindhoven commenced on August 21, led by rector magnificus…
(IN BRIEF) Initial global research findings by the International Olympic Committee (IOC) and Allianz reveal that 72% of young people…
(IN BRIEF) Loughborough University student Lauren Cox made history by winning a bronze medal in the Women's 50m Backstroke at…
(IN BRIEF) Loughborough University will be well-represented at the upcoming World Athletics Championships in Budapest, with a significant number of…
(IN BRIEF) Audi and FC Bayern Women have announced a two-year extension of their partnership, emphasizing their commitment to promoting…
(IN BRIEF) Michelin Group has acquired full ownership of ASM Clermont Auvergne, a renowned rugby club. The acquisition aims to…
(IN BRIEF) Unilever personal care brands, including Rexona, Dove, Lifebuoy, and Lux, have been announced as the Official Sponsors of…
(IN BRIEF) The University of St Andrews in Scotland has signed The R&A Women in Golf Charter, committing to gender…
(IN BRIEF) The University of Freiburg is leading a German-French research project on the significance of sport arenas as spaces…