PR Distribution Report [310520183321053704618122000EN]


v.3.517

REPORT DETAILS
PR Distribution Report ID: 310520183321053704618122000EN
PR Distribution Campaign ID: 3321053704618122000EN
Customer: marketing@gamexp.com
Email for Contacts: a.kuchuk@gamexp.com
Press Release: NIKITA ONLINE launches a new game, «Panic Room 2: Hide and Seek»! link opens in a new window
Press Release language: English
PR released on: May 31, 2018
Report started on: May 31, 2018
Report last updated on: Jun 17, 2018*

* Frequent updates on your PR distribution report are only done during the active period of your PR campaign. Further updates on this PR distribution report beyond the PR campaign period may be done on an irregular basis. You’ll be notified via an email if such an update has been made in future on your PR distribution report.
PR campaign duration:
The campaign duration depends on the PR distribution budget.
(May 31, 2018 – Jun 17, 2018 ~ 17 days)
Is PR campaign active?
The active period of your PR distribution campaign depends on the PR distribution budget.
No. The active period of your PR distribution campaign is over*.

Extend PR campaign & reach?

* Even if the active period of your PR distribution campaign is over, your press release remains alive and is up and running on EuropaWire and all the places it has been published on, released via, submitted to and appeared on. The active period of your PR distribution campaign depends on the PR distribution budget and can be anything between one week and 30+ days if larger PR distribution budgets are used. During the active period of your PR distribution campaign, EuropaWire uses its news-wire platform and market insights to proactively engage in leveraging some of today’s most sophisticated and precise multi-channel targeting options available online to source and reach out to the audience that might be interested in and engage with your PR message based on your targeting preferences. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report.
PR report observed period:
The observed period for the PR distribution report depends on the PR distribution campaign duration.
(May 31, 2018 – Jun 17, 2018 ~ 17 days)*

*The observed period for the PR distribution report is tied up with the PR distribution budget used and covers the active period of your PR distribution campaign. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report.
Report in progress: No
Report is completed: Yes
PR distribution budget: €99
Total reach: 49,243+ (May 31, 2018 – Jun 17, 2018 ~ 17 days)
Reach level:
Indicates how optimal your reach is versus the average for the PR distribution budget employed.
Reach level~21%*

* Please note that while this indicator looks into how your reach performed towards the average for the same PR budget, targeting different countries, markets and audiences usually results in significantly different reach level for PR distribution campaigns with the same PR budgets.
TABLE OF CONTENT
1) Where did we publish on, release via and submit to…
2) Who did we target, where and how…
3) Who did we reach out to…
4) Who engaged…
5) Insights…
6) Extend…
WHERE DID WE PUBLISH…
Your press release has been published on, released via, submitted to, and appeared on EuropaWire, the Internet, Web, Search engines, the Blogosphere, News, News aggregators, Social media, etc.
Site URL
EuropaWire: Press release page:

https://news.europawire.eu/nikita-online-launches-a-new-game-panic-room-2-hide-and-seek-22000en/eu-press-release/2018/05/31/

Categories:

https://news.europawire.eu/entertainment/
https://news.europawire.eu/internet-online/
https://news.europawire.eu/news/
https://news.europawire.eu/russia/
https://news.europawire.eu/technology/

Tags:

https://news.europawire.eu/press-releases-tagged-with/adventures/
https://news.europawire.eu/press-releases-tagged-with/angelina-kyuchyuk/
https://news.europawire.eu/press-releases-tagged-with/detective-games/
https://news.europawire.eu/press-releases-tagged-with/escape/
https://news.europawire.eu/press-releases-tagged-with/game/
https://news.europawire.eu/press-releases-tagged-with/game-developer/
https://news.europawire.eu/press-releases-tagged-with/game-publisher/
https://news.europawire.eu/press-releases-tagged-with/game-xp/
https://news.europawire.eu/press-releases-tagged-with/hidden-object/
https://news.europawire.eu/press-releases-tagged-with/hide-and-seek/
https://news.europawire.eu/press-releases-tagged-with/moi-mir/
https://news.europawire.eu/press-releases-tagged-with/mysterious-house/
https://news.europawire.eu/press-releases-tagged-with/mystery/
https://news.europawire.eu/press-releases-tagged-with/new-game/
https://news.europawire.eu/press-releases-tagged-with/nikita-online/
https://news.europawire.eu/press-releases-tagged-with/odnoklassniki/
https://news.europawire.eu/press-releases-tagged-with/online-game/
https://news.europawire.eu/press-releases-tagged-with/panic-room-2-hide-and-seek/
https://news.europawire.eu/press-releases-tagged-with/panic-room-house-of-secrets/
https://news.europawire.eu/press-releases-tagged-with/puzzle/
https://news.europawire.eu/press-releases-tagged-with/quests/
https://news.europawire.eu/press-releases-tagged-with/virtual-world/
https://news.europawire.eu/press-releases-tagged-with/vkontakte/

Google: https://www.google.com/search?hl=en&noj=1
Google News: https://www.google.com/search?q=
Bing News: https://www.bing.com/news/search?q=…
Apple News:
(To view this channel open the link on an iPad, iPhone, or iPod touch with iOS 9 or later and Apple News)
https://apple.news/TgIdasElxRICK2SON_8eNPw
Yahoo Search: http://search.yahoo.com/search?…
Bing Search: http://www.bing.com/search?…
Blogosphere: http://www.blogsearchengine.org/search.html?cx=
Twitter: https://twitter.com/europawire

https://twitter.com/europawire/status/1002529261847220224
https://twitter.com/hashtag/game?src=hash
https://t.co/V01YbaokKl
https://twitter.com/hashtag/new_game?src=hash
https://twitter.com/hashtag/games?src=hash
https://twitter.com/hashtag/mystery?src=hash
https://twitter.com/hashtag/detective_games?src=hash
https://twitter.com/hashtag/adventures?src=hash
https://twitter.com/hashtag/scape?src=hash
https://twitter.com/hashtag/mysterious_house?src=hash
https://twitter.com/gamespot
https://twitter.com/GamesRadar
https://twitter.com/gamesTMmag
https://twitter.com/RetroGamer_Mag
https://t.co/uw8cWHs5cs
https://twitter.com/search?q=place%3A4303d1afc1e98c37
https://twitter.com/eprnetwork
https://twitter.com/europawire

https://twitter.com/europawire/status/1002544436516139008
https://t.co/V01YbaokKl
https://twitter.com/hashtag/new_game?src=hash
https://twitter.com/hashtag/games?src=hash
https://twitter.com/hashtag/mystery?src=hash
https://twitter.com/hashtag/detective_games?src=hash
https://twitter.com/hashtag/adventures?src=hash
https://twitter.com/hashtag/scape?src=hash
https://twitter.com/hashtag/mysterious_house?src=hash
https://twitter.com/eurogamer
https://twitter.com/rockpapershot
https://twitter.com/gamesyouloved
https://t.co/M6wLHYn4xj
https://twitter.com/search?q=place%3A4303d1afc1e98c37
https://twitter.com/eprnetwork
https://twitter.com/europawire
https://twitter.com/codeforthepeopl

https://twitter.com/europawire/status/1002549760472113153
https://twitter.com/hashtag/Facebook?src=hash
https://twitter.com/hashtag/Vkontakte?src=hash
https://twitter.com/hashtag/Odnoklassniki?src=hash
https://twitter.com/hashtag/Moi_Mir?src=hash
https://twitter.com/hashtag/AppStore?src=hash
https://t.co/V01YbaokKl
https://twitter.com/hashtag/new_game?src=hash
https://twitter.com/hashtag/games?src=hash
https://twitter.com/hashtag/mystery?src=hash
https://twitter.com/hashtag/detective_games?src=hash
https://twitter.com/hashtag/adventures?src=hash
https://twitter.com/hashtag/scape?src=hash
https://twitter.com/hashtag/mysterious_house?src=hash
https://t.co/cP1E28n0cZ
https://twitter.com/search?q=place%3A4303d1afc1e98c37
https://twitter.com/eprnetwork
https://twitter.com/europawire

https://twitter.com/eprnetwork/status/1003219820307984384

https://twitter.com/eprnetwork/status/1003212299094642688
https://t.co/IbAWEt5wAo
https://twitter.com/hashtag/new_game?src=hash
https://twitter.com/hashtag/games?src=hash
https://twitter.com/hashtag/mystery?src=hash
https://twitter.com/hashtag/detective_games?src=hash
https://twitter.com/hashtag/adventures?src=hash
https://twitter.com/hashtag/escape?src=hash
https://twitter.com/hashtag/mysterious_house?src=hash
https://twitter.com/europawire
https://t.co/OpnhMjoNUI
https://twitter.com/search?q=place%3A4303d1afc1e98c37
https://twitter.com/eprnetwork

Facebook:

https://www.facebook.com/EuropaWire

https://www.facebook.com/EuropaWire/posts/1389813014497486
https://www.facebook.com/hashtag/new_game?source=feed_text
https://www.facebook.com/hashtag/games?source=feed_text
https://www.facebook.com/hashtag/mystery?source=feed_text
https://www.facebook.com/hashtag/detective_games?source=feed_text
https://www.facebook.com/hashtag/adventures?source=feed_text
https://www.facebook.com/hashtag/escape?source=feed_text
https://www.facebook.com/hashtag/mysterious_house?source=feed_text
https://www.facebook.com/GameSpot/?fref=mentions
https://www.facebook.com/gamesradarplus/?fref=mentions
https://www.facebook.com/Eurogamer/?fref=mentions
https://www.facebook.com/rockpapershot/?fref=mentions
https://www.facebook.com/pages/GamesTM-magazine/114772518537836?fref=mentions
https://www.facebook.com/gamesyouloved/?fref=mentions
https://www.facebook.com/EuropaWire/photos/a.450468198431977.1073741825.149517881860345/1389812161164238/?type=3

https://www.facebook.com/EuropaWire/posts/1389816884497099
https://www.facebook.com/hashtag/new_game?source=feed_text
https://www.facebook.com/hashtag/games?source=feed_text
https://www.facebook.com/hashtag/mystery?source=feed_text
https://www.facebook.com/hashtag/detective_games?source=feed_text
https://www.facebook.com/hashtag/adventures?source=feed_text
https://www.facebook.com/hashtag/escape?source=feed_text
https://www.facebook.com/hashtag/mysterious_house?source=feed_text
https://www.facebook.com/EuropaWire/photos/pcb.1389816884497099/1389816741163780/?type=3
https://www.facebook.com/EuropaWire/photos/pcb.1389816884497099/1389816811163773/?type=3

Instagram: N/A
G+ https://plus.google.com/+EuropaWire

https://plus.google.com/+EuropaWire/posts/PKR92exYyta
https://plus.google.com/s/%23new_game/posts
https://plus.google.com/s/%23games/posts
https://plus.google.com/s/%23mystery/posts
https://plus.google.com/s/%23detective_games/posts
https://plus.google.com/s/%23adventures/posts
https://plus.google.com/s/%23escape/posts
https://plus.google.com/s/%23mysterious_house/posts
https://plus.google.com/114240951275429856694
https://plus.google.com/105782084759690487297
https://plus.google.com/109135507613051055725
https://plus.google.com/116647734388820896721
https://plus.google.com/115187511747155141291
https://plus.google.com/108934026857840691862

https://plus.google.com/+EuropaWire/posts/btQSX9scGfc
https://plus.google.com/s/%23new_game/posts
https://plus.google.com/s/%23games/posts
https://plus.google.com/s/%23mystery/posts
https://plus.google.com/s/%23detective_games/posts
https://plus.google.com/s/%23adventures/posts
https://plus.google.com/s/%23escape/posts
https://plus.google.com/s/%23mysterious_house/posts

Pinterest: https://www.pinterest.com/europawire

https://www.pinterest.com/europawire/internet-online/
https://www.pinterest.com/europawire/entertainment/
https://www.pinterest.com/pin/399413060697780400/
https://www.pinterest.com/pin/399413060697780404/

Flipboard: https://flipboard.com/@europawire

https://flipboard.com/@europawire/europawire-t5lr53afy
https://flipboard.com/@europawire/internet-%26-online-enhn8ghjy
https://flipboard.com/@europawire/entertainment-hkhsevd6y

crunchbase: N/A
Paper.li: https://paper.li/e-1431004197
EPR Entertainment News:

https://eprentertainmentnews.com/2018/06/03/russian-developer-and-publisher-released-panic-room-2-hide-and-seek-a-spin-off-from-the-legendary-panic-room-house-of-secrets-8942/
https://eprentertainmentnews.com/category/entertainment/
https://eprentertainmentnews.com/category/fun/
https://eprentertainmentnews.com/category/game-developers/
https://eprentertainmentnews.com/category/games/
https://eprentertainmentnews.com/category/online/
https://eprentertainmentnews.com/category/recreation/
https://eprentertainmentnews.com/category/video/
https://eprentertainmentnews.com/tag/adventures/
https://eprentertainmentnews.com/tag/detective-games/
https://eprentertainmentnews.com/tag/escape/
https://eprentertainmentnews.com/tag/games/
https://eprentertainmentnews.com/tag/mysterious-house/
https://eprentertainmentnews.com/tag/mystery/
https://eprentertainmentnews.com/tag/new-game/

WHO DID WE TARGET…
Countries, markets, verticals, audiences, interests, industries, categories, keywords, tags, etc.
Countries:

United Kingdom (EU)
Ireland (EU)
Jersey

Language: English
Regions, Metros, DMAs, Cities, Towns, etc.: N/A
Industries: Entertainment, Internet & Online, Technology, etc.
Markets / Verticals: Games, adventures, etc.
Audiences: Internet, search engines and social media users living/residing in United Kingdom (EU), Ireland (EU), Jersey using English language and with identified interests like Entertainment, Internet & Online, Technology, game, new game, hidden object, puzzle, mystery, quests, detective games, adventures, escape, mysterious house, etc.
Age: 21-50
Gender: All
Interests: Entertainment, Internet & Online, Technology, game, new game, hidden object, puzzle, mystery, quests, detective games, adventures, escape, mysterious house, etc.
Categories, Keywords, Tags: Entertainment, Internet & Online, Technology, adventures, Angelina Kyuchyuk, detective games, escape, game, game developer, game publisher, game xp, hidden object, Hide and Seek, Moi Mir, mysterious house, mystery, new game, NIKITA ONLINE, Odnoklassniki, Online game, Panic Room 2: Hide and Seek, Panic Room: House of Secrets, puzzle, quests, virtual world, Vkontakte, etc.
Platforms: Desktop, mobile
WHO DID WE REACH OUT TO…
Total targeted reach, social media reach, followers, subscribers, etc.
Total generic reach: 32,215 people (May 31, 2018 – Jun 17, 2018 ~ 17 days)
Total generic video views: 0 people (May 31, 2018 – Jun 17, 2018 ~ 17 days)
Total targeted reach: 17,028 people (May 31, 2018 – Jun 17, 2018 ~ 17 days)
Total targeted video views: 0 people (May 31, 2018 – Jun 17, 2018 ~ 17 days)
Total reach:
(generic + targeted)
49,243 people (May 31, 2018 – Jun 17, 2018 ~ 17 days)
Cost per PR total reach: €0.0020
Who did we reach: 17,028+ internet, search engines and social media users living/residing in United Kingdom (EU), Ireland (EU), Jersey using English language and with identified interests like Entertainment, Internet & Online, Technology, game, new game, hidden object, puzzle, mystery, quests, detective games, adventures, escape, mysterious house, etc.
Combined number of followers the PR reached out to:
(Twitter, FB, G+, incl. re-tweets, likes, shares, etc.)
4,633+
Cost per follower reach: €0.021
High profile European influencers reached: 200+

(European/EU politicians, policy makers, government leaders, environmentalists, industrialists, bankers, financiers, c-level execs, top-level managers, professionals, consultants, analysts, investors, high networth individuals, etc.)
Cost per influencer reach: €0.495
Related accounts reached out with your PR message:
(This may also include entities, individuals, accounts, etc. associated with your press release)
N/A

Relevant entities, media outlets, editorial desks, journalists, bloggers, influencers, social media accounts, etc. reached out with your PR message:

GameSpot
GamesRadar
Eurogamer
Rock Paper Shotgun
gamesTM Magazine
Retro Gamer
GamesYouLoved
Gamiest Gamer

@gamespot
@gamespot (FB)
@GamesRadar
@eurogamer
@rockpapershot
@gamesTMmag
@RetroGamer_Mag
@gamesyouloved
@Retr0Joe



(When targeting is too broad — too many countries, audiences, industries and markets are sought after — while the PR budget allocated does not provide the necessary reach and duration of the PR distribution campaign, it becomes nearly impossible to identify the relevant entities to reach out to with your PR message.)

WHO ENGAGED…
PR title views and displays, PR reads, engagements, social media insights, analytics and metrics, mentions, interactions, likes, tweets/retweets, shares, comments, replies, etc.
PR title views/displays:
(generic + targeted)
49,243+ people
PR video views:
(generic + targeted)
0 people
Cost per PR title view: €0.0020
Cost per PR video view: €0.00
PR total reads: 1,012* precisely targeted people read*** your press release
(May 31, 2018 – Jun 17, 2018 ~ 17 days**)

* The total PR reads number above is not final. It only covers the observed period for the PR distribution report, which is the active period of your PR campaign, which on itself depends on the PR distribution budget employed. The total number of people who will read your press release is highly likely to increase over time as your press release matures online and becomes more visible in the search engines, the blogoshpere and the social media space as well. Frequent updates are however only done during the active period of your PR distribution campaign, which is correlated to the PR distribution budget you’ve chosen and may be anything between one week and 30+ days with larger PR distribution budgets used. Further updates on this PR distribution report beyond the PR campaign period may be done on an irregular basis. If such an update is made on your PR distribution report in the future, EuropaWire will send a notification on the email address associated with this account.

** The observed period for the PR distribution report is tied up with the PR distribution budget used and covers the active period of your PR distribution campaign. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report.

*** Read definition: For the sake of the metrics the read is considered and only counted as such, if the following conditions are met: 1) The press release page has fully been loaded in the browser and the time spent on the page by the visitor is at least 30 seconds; 2) An IP address is only counted once per 24 hours regardless how many times the same IP returned on the press release content; 3) Press release content viewed on social media sites do count as reads if and only when there are clear engagements (e.g. likes/loves, shares, tweets, re-tweets, etc.) reported by the respective social media accounts’ metrics and we have an access to and control over those accounts the event/engagement happened on in order to confirm/vitrify; 4) PR title viewed as well as PR title + excerpts viewed, either on the site or on social media accounts and third party sites and places, do NOT count as reads for the purpose of this report; 5) In general and by default press release reads are always more than what we can duly report in our press release distribution reports as we CANNOT gather data for press release content views, reads, shares, mentions, references, etc., on third party sites, social media accounts, private emails and communications (messengers, etc.) that are beyond our control and we have no access to their analytics and metrics; 6) Press release title and content, either partly or in its entirety, displayed, or served to viewers in the form of impressions, either on site, on third party sites or on social media, are not included in the metrics of this report as qualified reads, as we cannot tell how many of those displays/impressions can really be considered as qualified reads (e.g. no reliable data on how long the viewer engaged with the PR content AND/OR not sure whether the viewer was actually interested in what was displayed to her/him). However, it is realistic to assume certain amount of those displays and impressions can also be considered as qualified reads for the metrics of this report. We however, cannot report how many of them qualify as real reads of the press release, hence, do not have them included in this report; 7) And in general all views and reads, having occurred on sites, places and accounts we were not made aware of upon the closure of this PR distribution report are NOT counted and included in as reads; 8) Bots, in any form, type and shape, are by default excluded from the metrics of this report, whenever detected, known and possible.
Cost per PR read: €0.097
PR title views / PR reads ratio: 2.05%
Who read*** your press release: 1,012 precisely targeted individuals living/residing in United Kingdom (EU), Ireland (EU), Jersey that speak/read English and are interested in and like Entertainment, Internet & Online, Technology, game, new game, hidden object, puzzle, mystery, quests, detective games, adventures, escape, mysterious house, etc.



*** Read definition: For the sake of the metrics the read is considered and only counted as such, if the following conditions are met: 1) The press release page has fully been loaded in the browser and the time spent on the page by the visitor is at least 30 seconds; 2) An IP address is only counted once per 24 hours regardless how many times the same IP returned on the press release content; 3) Press release content viewed on social media sites do count as reads if and only when there are clear engagements (e.g. likes/loves, shares, tweets, re-tweets, etc.) reported by the respective social media accounts’ metrics and we have an access to and control over those accounts the event/engagement happened on in order to confirm/vitrify; 4) PR title viewed as well as PR title + excerpts viewed, either on the site or on social media accounts and third party sites and places, do NOT count as reads for the purpose of this report; 5) In general and by default press release reads are always more than what we can duly report in our press release distribution reports as we CANNOT gather data for press release content views, reads, shares, mentions, references, etc., on third party sites, social media accounts, private emails and communications (messengers, etc.) that are beyond our control and we have no access to their analytics and metrics; 6) Press release title and content, either partly or in its entirety, displayed, or served to viewers in the form of impressions, either on site, on third party sites or on social media, are not included in the metrics of this report as qualified reads, as we cannot tell how many of those displays/impressions can really be considered as qualified reads (e.g. no reliable data on how long the viewer engaged with the PR content AND/OR not sure whether the viewer was actually interested in what was displayed to her/him). However, it is realistic to assume certain amount of those displays and impressions can also be considered as qualified reads for the metrics of this report. We however, cannot report how many of them qualify as real reads of the press release, hence, do not have them included in this report; 7) And in general all views and reads, having occurred on sites, places and accounts we were not made aware of upon the closure of this PR distribution report are NOT counted and included in as reads; 8) Bots, in any form, type and shape, are by default excluded from the metrics of this report, whenever detected, known and possible.

PR shares: 2
PR likes: 3
PR G+: 2
PR LinkedIn: 0
PR tweets/re-tweets/likes: 19
PR Pinterest: 2
PR Flipboard: 3
PR reactions / comments:
EuropaWire, Search engines, news, Blogosphere, social media, etc.
1

* Please note that PR reactions and comments may happen way beyond the initial active PR distribution campaign period, which is covered by the current PR distribution report and such PR reactions and comments, if any, may be included in future updates on this PR distribution report.
PR mentions:
Third party mentions online as a result of your press release on EuropaWire.
1

* Please note that PR mentions may happen way beyond the initial active PR distribution campaign period, which is covered by the current PR distribution report and such PR mentions, if any, may be included in future updates on this PR distribution report.
INSIGHTS…
PR insights, analyses, rates, averages, conclusions, etc.
Budget vs. target:
Reads vs. target:
Engagement vs. target:
Reach vs. budget:
Reads vs. budget:
Engagement vs. budget:
Reads vs. reach:
Engagement vs. reads:
Engagement vs. reach:
Language vs. target:
Reads vs. language:
Engagement vs. language:
Title vs. audience:
Title vs. target:
Reads vs. title:
EXTEND…
Extend PR distribution campaing to increase reach and engagement, etc.
Extend PR campaign & reach: Based on the PR distribution budget you choose from below, we’ll extend your existing PR distribution campaign for the same press release by using the same settings, preferences, targeting options, etc. The larger the PR distribution budget the longer both the PR distribution campaign and the observed period covered by your PR distribution report.



-END-
GENERAL NOTES:

Should you have any questions about this report, please contact us at info@europawire.eu.Many of the figures, numbers and values included in the PR distribution report above are not final. The current PR distribution report only covers the active period of your PR distribution campaign, which on itself depends on the PR distribution budget employed. Many of the numbers above are highly likely to increase and change over time as your press release matures online and becomes more visible in the search engines, the blogoshpere and the social media space as well. Frequent updates are however only done during the active period of your PR distribution campaign, which is correlated to the PR distribution budget you’ve chosen and may be anything between one week and 30+ days with larger PR distribution budgets used. Further updates on this PR distribution report beyond the PR campaign period may be done on an irregular basis. If such an update is made on your PR distribution report in the future, EuropaWire will send a notification on the email address associated with this account.

Please note that while this PR distribution report is not behind secure page, it is not publicly accessible and unless you give the URL (the web address) away for other people to see it, there is no other way for somebody else to find it out on the Web. No sensitive, private or financial information, if ever made available to us, will ever be published in this report section.

The information in this PR distribution report was factually accurate on the date of its last update (date shown above). This PR distribution report remains on EuropaWire website for historical purposes only. EuropaWire assumes no duty to update the information to reflect subsequent developments beyond the period of the active PR distribution campaign. Readers should not rely upon the information in this PR distribution report as current or accurate after date it was last updated on.

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Editorial Staff
EuropaWire