brand positioning

E.ON Unveils Strategic Brand Realignment to Champion Sustainable Energy Future

(IN BRIEF) E.ON, a prominent energy company, is undergoing a strategic brand realignment to reflect its active role in driving…

2 months ago

Deutsche Telekom will revise its logo to better match its “leading digital telco” strategy

One-brand approach emphasizes “Leading digital telco” strategy Uniform international brand positioning and architecture Deutsche Telekom revises T logo and assigns…

2 years ago

Royal Philips unveiled new brand positioning centered around its heritage of creating innovations that matter to people

Company presents new brand line “innovation and you” and new design of Philips shield Amsterdam, the Netherlands, 18-11-2013 — /EuropaWire/ — Royal…

10 years ago