Zetes implements its ZetesAthena in-store management solution to UK toy retailer The Entertainer

Brussels/ London, 28-7-2014 — /EuropaWire/ — Zetes (Euronext Brussels: ZTS) has recently implemented its latest generation ZetesAthena In-Store Management solution to The Entertainer, one of the UK’s largest toy retailers. The Entertainer selected ZetesAthena to help improve stock auditing across its growing network of UK stores.

ZetesAthena is a cloud-based in-store mobile management solution helping omni-channel retailers optimise stock and pricing processes centrally and consistently across individual store locations. It streamlines time-consuming inventory related tasks to provide real time transparency of stock availability within the store, helping to eradicate stock ‘blind zones’.

The Entertainer operates a growing chain of 89 high street toy stores located across the UK. Each year the company is required to complete a physical stock count to ensure its assets can be accurately recorded for accounting purposes. The company outsources the physical counting to a third party specialist who uses ZetesAthena running on a mobile device to complete stock counts in up to 3 different stores per day, over a 3 month period. As a result of ZetesAthena’s cloud-based architecture, The Entertainer’s management team has real-time access to immediate stock count results from any location, which are directly integrated with the company’s main ERP system.

Powered by the MCL Mobility Platform™, ZetesAthena enables quick deployment and management of software applications and hardware with minimal ongoing management resource required. The MCL Mobility Platform ™ is a cloud-based mobile enterprise application platform (MEAP) dedicated to supply chain operations. It allows organisations to develop, deploy, run and manage mobile applications, users and devices centrally and easily.

“Using ZetesAthena we have an efficient solution for stock auditing based on the latest cloud technology which means we have full visibility of the counting process from a decentralised location,” says Stuart Molyneux, Head of Risk at The Entertainer. “In addition, because ZetesAthena is also a full in-store management solution, we can potentially scale our use of the software to manage other retail processes in the future, ensuring we have an accurate picture of stock availability and visibility at all times.”

“This deployment for The Entertainer is a good illustration of how Zetes’ new technology can be used by retailers in a scalable way to cost-effectively streamline basic in-store processes whilst providing flexibility to easily add more applications as needs evolve. Moreover, this can be done quickly and easily from one central point without resorting to expensive development processes”, says Marco Malaihollo, Country Manager, Zetes UK.

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About The Entertainer
The Entertainer was founded by husband and wife team, Gary and Catherine Grant, in 1981.  In recent years it has experienced strong growth and as a multi-channel retailer it now has over 89 stores across the UK and a website – www.thetoyshop.com that has 3.85 million visitors each year. The website has been awarded “Best Online Retailer” by theToy Industry Awards for the last two years running. It employs 680 people in its stores, this number rises to 1000 during the lead up to Christmas, and a further 100 are based at its head office in Amersham.

All stores are situated in towns, either on the high street or within shopping centres.  Every store is clearly laid out, with friendly staff on-hand to advise parents and children with their purchases. As a family run business it embraces family values and its vision is to become the UK’s best loved toyshop, one child, one community at a time and to fill every childhood with wonder.

About Zetes
Zetes is an international Group highly specialised in identification & mobility solutions. Connecting what matters is at the heart of our business: physical movements and digital flows, our customers and their critical data, but also consumers and corporations, citizens and governments. By using the most innovative technologies, we allow our customers to improve speed, quality and accuracy in order to be on the leading edge of their industry. This has made us a pioneering leader on our market.

The Zetes Group has its headquarters in Brussels and employs more than 1100 people across 16 countries in EMEA. Zetes aspires to achieve sustainable profits and growth. Its turnover for 2013 amounted to € 211.5 million. More info: www.zetes.com

About ZetesAthena
ZetesAthena is a comprehensive solution for the creation, storage and cloud-based deployment of in-store management applications. Functionality includes: receiving till inventory, re-pricing, replenishment, accessing product information, click & collect, with applications managed centrally and easily, without the need for high capital investment.

About Zetes’ supply chain solutions
Zetes transforms the way modern supply chains collaborate. Its process optimisation solutions for Packaging, Warehousing, Proof of Delivery, Direct Store Delivery and In-Store management, connected by Zetes Track & Trace repository, enables major organizations to achieve end-to-end product traceability, from manufacture right through to the household. Zetes plays an important role in helping organizations to meet global traceability challenges such as serialization, diversion, safety, regulatory compliance and anti-counterfeiting. Zetes integrates the latest cloud based platforms with its state of the art ImageID, Voice Recognition, RFID, Coding and Mobile Computing technologies. As a reliable partner, Zetes guarantees the best life cycle management of its solutions through its ZetesTotalCare and ZetesTotalFinance.

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