Zalando Becomes Exclusive European Retail Partner for Diane von Furstenberg, Bringing Iconic Designs to a New Generation

Zalando Becomes Exclusive European Retail Partner for Diane von Furstenberg, Bringing Iconic Designs to a New Generation

(IN BRIEF) Zalando and Diane von Furstenberg announce an exclusive partnership that positions Zalando as the sole European retailer for the brand, making DVF designs, including the iconic wrap dress, available to millions of customers across 25 markets. The collaboration will leverage Zalando’s digital innovation to reach new fashion enthusiasts.

(PRESS RELEASE) BERLIN, 19-Feb-2025 — /EuropaWire/ — Zalando, Europe’s leading online fashion and lifestyle retailer, has formed a landmark partnership with Diane von Furstenberg (DVF), marking Zalando as the exclusive retailer for the brand across Europe. Under this new long-term agreement, DVF’s broad range of iconic designs, including the renowned wrap dress, will be exclusively available through Zalando in 25 European markets, alongside DVF’s own website and its boutique in Brussels.

This collaboration represents a natural alignment between two influential names in the fashion industry, both dedicated to empowering individuals through fashion and encouraging self-confidence. Zalando, known for its focus on digital innovation, will leverage its platform to introduce DVF’s legacy of elegant designs to a fresh generation of fashion enthusiasts. By combining cutting-edge storytelling with fashion, Zalando aims to make DVF’s signature styles more accessible and relatable than ever before.

“Diane von Furstenberg has always championed women’s empowerment, and this partnership perfectly aligns with that vision,” said Diane von Furstenberg, founder of the brand. “I’m thrilled that through Zalando, we can introduce our designs to a new generation of women, helping them feel confident and stylish.”

Graziano De Boni, CEO of DVF, echoed her sentiment, noting: “Zalando is the ideal partner for DVF in Europe. Their strong focus on direct-to-consumer growth and exclusive retail partnerships complements our global strategy. We look forward to growing with them.”

Zalando co-founder David Schneider also shared his excitement about the collaboration, calling Diane von Furstenberg a “true fashion icon.” He added, “This partnership is a great fit for Zalando, as both brands prioritize empowering individuals through fashion. We are excited to bring DVF’s classic designs to our community of over 50 million active customers in Europe and to tell her inspiring story through our platform.”

Lena-Sophie Roeper, Vice President of Designer at Zalando, reflected on the company’s long-standing relationship with DVF, stating, “Having worked closely with DVF for several years, I am honored that Diane has entrusted us as her exclusive European retail partner. This is a major milestone in our ongoing commitment to curating an inspiring, elevated assortment for the next generation of fashion lovers.”

To celebrate the exclusive launch, Zalando will roll out a major consumer-facing marketing campaign in March 2025, showcasing DVF’s rich legacy while connecting the brand with the future of fashion through the eyes of the next generation.

About Zalando

Founded in Berlin in 2008, Zalando is Europe’s leading online multi-brand fashion destination. We are building a pan-European ecosystem for fashion and lifestyle e-commerce, along two growth vectors: Business-to-Consumer (B2C) and Business-to-Business (B2B). In B2C, we provide an inspiring, high-quality multi-brand shopping experience for fashion and lifestyle products to more than 50 million active customers across 25 markets. In B2B, we leverage our logistics infrastructure, software, and service capabilities to support brands and retailers in managing and scaling their entire e-commerce business, both on and off the Zalando platform. Through our ecosystem vision, Zalando aims to enable positive change in the fashion and lifestyle industry.

About DVF

Diane von Furstenberg founded her eponymous line in 1972. DVF has since become a global luxury fashion brand celebrated for its bold, creative approach to color and print and admired for its effortless, sexy, on-the-go designs. Renowned for the iconic wrap dress, DVF has established itself as a leader in feminine silhouettes in the fashion industry, inspiring independence and confidence. Guided by the principle of “Woman before fashion,” DVF is a brand that celebrates women and empowers them to be InCharge, to Own It, and to embrace their truest selves.

Media Contacts:

Zalando:
Corporate Communications
press@zalando.com

DVF:
press@dvf.com

SOURCE: Zalando