Young Benefit Offers Under-28 Customers Access to Swisscom Mobile Services at Half Price

Young Benefit Offers Under-28 Customers Access to Swisscom Mobile Services at Half Price

(IN BRIEF) Swisscom has launched Young Benefit, a new offer for customers under the age of 28 that provides 50% off the monthly subscription fee for selected blue Mobile plans, including blue Mobile S, M, L and the recently launched blue Mobile XL. The offer is aimed at young adults in education, at university or starting their professional careers, with Swisscom positioning it around affordability, independence and simple access to premium mobile services. Dirk Wierzbitzki, Head of Residential Customers and Member of the Executive Committee of Swisscom Switzerland, said the offer is intended to make Swisscom quality more accessible to young people, combining half-price mobile services with access to Switzerland’s network and customer support. The blue Mobile subscriptions include high-speed connectivity, roaming allowances abroad and built-in security features such as Internet Guard, Callfilter and Identity Monitor, while Swisscom clarified that Young Benefit is separate from its “We are Family” offer and cannot be combined with it.

(PRESS RELEASE) BERN, 26-Aug-2026 — /EuropaWire/ — Swisscom has launched Young Benefit, a new offer aimed specifically at young adults, giving eligible customers 50% off the monthly subscription fee for a range of blue Mobile plans.

The offer is available to customers under the age of 28 and is designed for young people in education, at university or at the beginning of their professional careers.

Swisscom said the offer responds to the needs of young adults at a stage of life when affordability, independence and simple service options are especially important.

Dirk Wierzbitzki, Head of Residential Customers and Member of the Executive Committee of Swisscom Switzerland, said Young Benefit makes Swisscom quality more accessible to younger customers.

He said the company wants to support young people during an important phase of life by offering premium mobile services at half the price, access to Switzerland’s best network and strong customer service.

The 50% discount applies to the monthly fee for selected blue Mobile subscriptions.

Eligible plans include blue Mobile S, blue Mobile M, blue Mobile L and the recently introduced blue Mobile XL.

Swisscom said the blue Mobile subscriptions provide high-speed connectivity on its network, roaming allowances for use abroad and built-in security features.

These include Internet Guard, Callfilter and Identity Monitor.

With Young Benefit, Swisscom is expanding its portfolio of offers for younger customers and creating a dedicated option for people under 28 who live independently or have their own mobile phone contract.

The company said the new offer is separate from “We are Family,” which is designed for families, couples and housemates living under one roof who want to save across multiple mobile plans.

Young Benefit and We are Family cannot be combined.

Through the new offer, Swisscom is positioning blue Mobile subscriptions as a more accessible option for young adults seeking reliable connectivity, mobile security features and straightforward pricing. 

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Tel. +41 58 221 98 04

SOURCE: Swisscom