Volkswagen Group appoints Holger B. Santel as head of Sales and Marketing Germany at the Volkswagen brand passenger cars

Volkswagen Group appoints Holger B. Santel as head of Sales and Marketing Germany at the Volkswagen brand passenger cars

  • Thomas Zahn is getting ready for other assignments in the Group

WOLFSBURG, 18-Sep-2018 — /EuropaWire/ — Holger B. Santel, currently Executive Vice President of SAIC Volkswagen in China, is to head Sales and Marketing Germany at the Volkswagen brand passenger cars. In this function he succeeds Thomas Zahn, who is getting ready for other assignments in the Volkswagen Group. Santel will assume responsibility for the Volkswagen brand’s business in Germany effective Nobember 1st, 2018.

Holger B. Santel (50) holds a degree in business administration and has worked for the Group for 22 years. Following various responsible posts in Sales at SKODA AUTO, he moved to Volkswagen in Wolfsburg in 2008, taking charge of Group Sales Steering until 2012. He then transferred to Shanghai Volkswagen. During his time with the SAIC-Volkswagen joint venture, Santel headed the activities of the Volkswagen Group’s largest sales organization and initiated the digital transformation of its sales business.

Thomas Zahn (51) trained as a forwarding agent and holds a degree in business engineering. He joined Volkswagen in 1997. He headed central sales functions at Volkswagen in Wolfsburg and was responsible for sales at both FAW-Volkswagen in Changchun and SAIC in Shanghai. For the last six years, Zahn has been responsible for the Volkswagen brand’s business in Germany as Head of Sales and Marketing Germany, most recently successfully concluding the contracts with Volkswagen’s dealers in Germany.

Jürgen Stackmann, Board Member for Sales at the Vokswagen brand, thanked Zahn for his achievements: “Thomas Zahn deserves our thanks and appreciation for his service over the past years. At the same time, I am delighted to welcome another extremely experienced manager, Holger B. Santel, to lead business in the very important German market.”

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SOURCE: Volkswagen AG

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