Vodafone’s Sound of Vodafone Wins iF DESIGN AWARD 2025 for Excellence in Sound Branding

Vodafone’s Sound of Vodafone Wins iF DESIGN AWARD 2025 for Excellence in Sound Branding

(IN BRIEF) Vodafone’s Sound of Vodafone sonic identity has received the esteemed iF DESIGN AWARD 2025 in the Communications / Sound Branding category. Designed by Amp GmbH, the Sound of Vodafone was crafted to enhance brand consistency and recognition through a distinctive sound that can be adapted across various channels and genres. Vodafone’s AI-powered Sonic space tool further empowers global teams to create new music and voiceovers in over 60 languages. The award, presented by iF International Forum Design GmbH, acknowledges exceptional design across multiple disciplines, with nearly 11,000 submissions competing worldwide.

(PRESS RELEASE) BERKSHIRE, 2-May-2025 — /EuropaWire/ — Vodafone’s innovative sonic identity, known as the Sound of Vodafone, has been honored with a prestigious iF DESIGN AWARD in 2025. This recognition comes in the Communications / Sound Branding category, presented by iF International Forum Design GmbH, one of the world’s leading independent design institutions.

The Sound of Vodafone was created to offer a unique and memorable auditory identity that complements the brand, enhancing consistency, recognition, and recall. Designed by Amp GmbH, this sonic identity adapts seamlessly across different genres and channels, helping to shape a brand personality that is modern, optimistic, and perfectly aligned with Vodafone’s values.

A standout feature of Vodafone’s sonic branding is its AI-powered Sonic space tool, which enables employees and agencies worldwide to create new music across various styles and moods. The tool also allows for voice-overs in over 60 languages, ensuring the brand’s integrity and creative flexibility are maintained in all global markets.

Competing against nearly 11,000 entries from 66 countries, Amp GmbH’s work was selected by an international jury of 131 design experts, solidifying its excellence in the highly competitive field of sound branding. The iF DESIGN AWARD, which has been awarded since 1954, is internationally recognized as a symbol of design excellence, honoring outstanding achievements across a variety of design disciplines, from product and packaging to service design and user experience.

More details about Vodafone’s award-winning Sonic Identity can be found on the official iF DESIGN AWARD website under “Winners & if Ranking”

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SOURCE: Vodafone Group