Unlocking U.K. Growth: Adyen Teams with Affirm to Offer Flexible Payment Solutions

Unlocking U.K. Growth: Adyen Teams with Affirm to Offer Flexible Payment Solutions

(IN BRIEF) Adyen has expanded its partnership with Affirm Holdings to the U.K., allowing Adyen’s merchants to offer flexible, pay-over-time payment options at checkout. This new integration provides consumers with a range of customizable installment plans, both interest-free and interest-bearing, without incurring hidden or late fees. Nicole Olbe from Adyen and Ruth Spratt from Affirm highlighted the global success of Affirm’s solutions in the U.S. and Canada and expressed excitement about extending these benefits to the U.K. The collaboration, which began in 2020, has seen significant growth, with a more than sevenfold increase in annual volume between 2021 and 2023. Recent expansions in North America and the U.K. further bolster the partnership, emphasizing Adyen’s commitment to offering cutting-edge payment methods and Affirm’s dedication to providing transparent, consumer-friendly credit options.

(PRESS RELEASE) LONDON, 20-Mar-2025 — /EuropaWire/ — Adyen, the global financial technology leader trusted by top businesses, has broadened its collaboration with Affirm Holdings, Inc. (NASDAQ: AFRM) to the U.K. market, empowering local merchants with Affirm’s flexible, transparent pay-over-time solutions. Now, U.K. merchants using Adyen can easily integrate Affirm into their checkout processes, offering customers a variety of installment options—both interest-free and interest-bearing—that can be tailored to fit individual financial needs without any hidden or late fees.

Nicole Olbe, Adyen’s U.K. Managing Director, explained, “Our customers worldwide are seeking exceptional payment experiences that enhance business growth and customer engagement. Expanding our partnership with Affirm into the U.K. is a natural step. We’ve witnessed the success of Affirm’s consumer-first payment options in the U.S. and Canada, and we’re thrilled to bring the same flexibility and growth potential to U.K. merchants.”

Ruth Spratt, Vice President and U.K. Country Manager at Affirm, added, “Many U.K. businesses already rely on Adyen for their growth, and now they can benefit from Affirm’s clear, long-term pay-over-time options. By deepening our partnership with Adyen, we aim to support more merchants in expanding their business and offer consumers the freedom to pay on a schedule that suits them best—all without incurring any late or hidden fees.”

Originally launched in November 2020, the partnership between Affirm and Adyen began by enabling eligible U.S. merchants to offer Affirm through both online channels and Adyen’s in-store payment terminals. Since then, the alliance has seen remarkable growth, with average annual volume increasing more than sevenfold between 2021 and 2023.

This latest announcement follows recent expansions, including the December 2024 rollout of Affirm’s pay-over-time solutions for Adyen for Platforms customers in the U.S. and Canada, as well as an extended offering for Canadian merchants. Affirm’s launch in the U.K. in November 2024 further underscores the ongoing global momentum. Affirm U.K. Limited is authorised and regulated by the Financial Conduct Authority, ensuring that consumers receive secure and reliable credit options.

U.K. merchants interested in learning more about how Affirm can enhance their checkout experience with flexible payment plans can find further information through Adyen’s dedicated resources.

About Adyen

Adyen (AMS: ADYEN) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, and eBay. The cooperation with Affirm as described in this update underlines Adyen’s continuous expansion of supported payment methods over the years.

About Affirm

Affirm’s mission is to deliver honest financial products that improve lives. By building a new kind of payment network – one based on trust, transparency and putting people first – we empower millions of consumers to spend and save responsibly, and give thousands of businesses the tools to fuel growth. Unlike most credit cards and other pay-over-time options, we never charge any late or hidden fees. Follow Affirm on social media: LinkedIn | Instagram | Facebook | X.

Affirm is a form of credit. Credit subject to credit check. Terms apply. U.K. residents only, 18 and over with a bank account or a debit card. Credit is subject to a minimum spend, which may vary from time to time. Missed payments could affect your financial status.

22% Representative APR.

Affirm UK Limited provides consumer credit products and is authorised and regulated by the Financial Conduct Authority (“FCA”) for carrying out regulated consumer credit activities (firm reference number 756087). Company number 10199101, with its registered Office is at C/O TMF Group, 1 Angel Court, 13th Floor, London, EC2R 7HJ. Affirm is the trading name of Affirm UK Limited.

Media Contact:
press@adyen.com

SOURCE: Adyen NV